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Senior Marketing Operations Manager

🕒 29 days ago
MarketoLeandataSalesforceTray.io

📜 Description

  • Act as the primary administrator and architect for the Marketo instance, ensuring database hygiene and compliance.
  • Design and maintain lead routing graphs using LeanData for prioritizing buyer signals.
  • Build and scale automations across the marketing stack using Tray.io.
  • Troubleshoot integration issues and ensure seamless data flows.
  • Manage relationships with marketing operations agencies to maximize execution capacity.
  • Lead operational cadences, including KPI reporting and list import quality assurance.

🛠️ Requirements

  • Advanced technical proficiency in Marketo with knowledge of smart campaign logic and Salesforce synchronizations.
  • Experience designing complex routing graphs and account-based logic using LeanData.
  • Deep familiarity with Salesforce campaign objects and custom reporting.
  • Hands-on experience with workflow automations and integrations using iPaaS platforms.
  • Proven ability to manage multi-tool marketing ecosystems and maintain integration health.
  • Strong written communication skills for documenting system logic and explaining technical concepts.

Benefits

  • Generous PTO and parental leave.
  • Fertility, family, and parenting benefits.
  • Mental health support.
  • Wellness and professional stipends.
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