🕒 11 days ago
Leads EMEA marketing strategy and execution, translating product capabilities into regional messaging and campaigns that build awareness, generate demand, support sales, and grow pipeline.
Director, Pet Parent Journey & GTM
🔥 17 hours ago
Go-to-market StrategyProduct MarketingLifecycle MarketingCRM
📜 Description
- Set end-to-end go-to-market strategy for pet parent initiatives, including positioning, channels, messaging, sequencing, and measurement.
- Define a unified communications strategy across voice, segmentation, cadence, governance, and UX and non-UX touchpoints.
- Build message architecture and journey documentation, and review launches and live journeys for consistency.
- Establish ways to measure and act on pet parent sentiment, feedback, and lived experience.
- Partner with Product, UX, Lifecycle, Marketing, Data Science, International, and Operations to align strategy and execution.
🛠️ Requirements
- Experience in online marketplaces with a meaningful consumer demand side (services marketplaces, accommodation, mobility, delivery, e-commerce, or similar).
- Demonstrated track record of growing the demand side of a marketplace at scale: acquiring, activating, converting, and retaining customers against business targets.
- Experience running lifecycle or CRM programs as a cross-channel system rather than an email channel, including next best action or triggered journey work.
- Experience building go-to-market frameworks from scratch and getting other functions to adopt them.
- Experience with customer advocacy, community, or advisory programs.
- Master’s degree.
- Align off-platform communications with the active shopper experience in UX.
✨ Benefits
- Competitive compensation
- Long-term incentive plan with a company performance-based cash payout
- Flexible PTO
- Medical
- Dental
- Vision insurance
- Commuter benefits
- Bring your dog to work (and unlimited puppy time)
- Pet benefits, including $1000 toward adopting your first dog or cat
- Stocked fridges, coffee, soda, and lots of treats (for humans and dogs) and free catered lunches monthly
Full job description
Who we are:
At Rover, pets and their people are at the heart of everything we do. We connect pet parents with trusted pet care across the U.S., Canada, Europe, and Australia.
Headquartered in Seattle and Barcelona, we’re a values driven, fast-growing tech company focused on building safe and personalized experiences tailored to the needs of each unique pet. We’re investing in AI as a business accelerator and provide every team member access to AI tools in service of creating better experiences for our community.
We are proud to be recognized as a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington’s Best Workplaces in the Puget Sound Business Journal. At Rover we’re committed to creating an accessible, inclusive, and welcoming community, which starts with our employees.
Want to make an impact? Join our pack and come work (and play!) with us.
Who we are looking for:
Rover is looking for a Director of Pet Parent Journey & GTM to join our Pet Parent Organization. In this role, you will build and drive consistent go-to-market strategies and initiatives for all pet parent–facing investments, you will own pet parent communications strategy, alignment, and execution, and you will own the message architecture and journey documentation that every pet parent touch point ladders up to.
This will include owning the end-to-end global positioning, messaging, and channel strategies for the pet parent product roadmap and initiatives. This is a high-impact role that requires a unique blend of strategic vision and hands-on execution. You will be equally comfortable aligning executive stakeholders on long-term journey strategy as you are digging into the day-to-day decisions that determine whether a pet parent books, returns, and stays.
What you’ll own
You own the strategy across the areas below. Execution is delivered hand-in-hand with cross-functional partners, and your job is to define what good looks like, set the framework, hold the alignment, and make sure the pieces reinforce each other rather than fragmenting by team, brand, market, or channel.
Pet parent GTM. The end-to-end strategy for taking demand-side initiatives to market: positioning, channels, messaging, sequencing, and measurement, applied consistently across services, brands, and countries. You will partner with Product, UX, Marketing, International, and brand teams to ensure its effective and scalable execution.
Pet parent communications. A unified communications strategy: voice, segmentation, cadence, governance, quality bar, across both UX and non-UX touch points. You will partner with Lifecycle, Product, UX, and International to ensure its effective execution.
Message architecture and journey documentation. The brand-aligned message pillars for pet parents and the single source of truth that all journey content must ladder up to, reviewed at launch and audited for consistency across live journeys.
Consideration and the active shopper. The alignment between off-platform communications and the active shopper journey in UX, so that lifecycle and consideration are developed as one plan rather than two that get reconciled after the fact. You will partner with UX, Lifecycle, and Performance Marketing.
Pet parent voice and feedback. The strategy and the mechanisms by which pet parent sentiment, feedback, and lived experience are measured, surfaced, and acted on. You define the signals, set the cadence, and hold the company accountable to what pet parents tell us. You will partner with Data Science, UX Research, Product, and Operations.
Minimum qualifications
10+ years of experience in one or more of the following fields: product marketing, B2C go-to-market, lifecycle or CRM leadership, product management, marketing, general management, or consulting roles in marketplace, platform, or two-sided business contexts.
Experience partnering with Product, UX, Data Science, and Engineering teams to create and execute on shared roadmaps and metrics.
Clear and structured written and verbal communication style, with the ability to influence and partner with senior leaders and diverse teams to drive critical decisions.
Highly proactive, comfortable operating with minimal guidance in uncertain and ambiguous business environments.
Analytical rigor, with enthusiasm for modeling and measuring the impact of the initiatives you drive, including incrementality and holdout-based measurement.
Strong leadership skills and experience giving actionable feedback and coaching, and welcoming the same.
Comfortable working across US (Pacific Time) and Europe (Central European Time) timezones.
Bachelor’s degree. Marketing or business degrees preferred.
Preferred qualifications
Demonstrated track record of growing the demand side of a marketplace at scale: acquiring, activating, converting, and retaining customers against business targets.
Experience running lifecycle or CRM programs as a cross-channel system rather than an email channel, including next best action or triggered journey work.
Experience building go-to-market frameworks from scratch and getting other functions to adopt them.
Experience with customer advocacy, community, or advisory programs.
Master’s degree.
Benefits of Working at Rover
Compensation
The cash compensation offered for this role will be dependent on the candidate's experience, qualifications, skills and abilities as demonstrated in the interview and hiring process.
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