Remote Jobs RockRemote Jobs Rock

B2B Customer Lifecycle Marketing Manager

📅 Jul 10
B2B SaaS Lifecycle MarketingCustomer MarketingRetention MarketingCustomer Segmentation
Apply Now

📜 Description

  • Build post-sale lifecycle and nurture programmes spanning onboarding, adoption, engagement, expansion, retention, and win-back.
  • Create feature-adoption and platform-expansion campaigns informed by customer needs and product usage.
  • Partner with Go-to-Market Engineering on customer health scoring and expansion-signal detection.
  • Develop ROI reports and value summaries for Account Managers and run expansion campaigns within enterprise accounts.
  • Analyse churn and customer signals to create retention and re-engagement programmes.
  • Measure and optimise programme segmentation, messaging, and results with Customer Success and Account Managers.

🛠️ Requirements

  • 3+ years of experience in B2B SaaS lifecycle, customer, or retention marketing.
  • Comfort working with technical products and understanding how technical audiences evaluate and adopt software.
  • Data-driven approach to segmentation, timing and measurement.
  • Hands-on experience with CRM and marketing automation.
  • Strong cross-functional collaboration with Customer Success and Sales.
  • Experience using product usage data.
  • Familiarity with product-led growth programmes.
  • Background driving expansion and Net Revenue Retention.
  • Experience supporting developer or technical customer bases.
  • Experience marketing to enterprise customers.

✨ Benefits

  • To support your success and well-being.
  • Ready to Drive Customer Growth?
  • If you're excited about creating data-driven B2B SaaS lifecycle programmes that strengthen customer relationships
  • Work Authorization Requirement
  • Applicants must be legally authorized to work in the United Kingdom. This is a fully remote position
  • Information Accuracy Note
  • Candidates are expected to provide accurate, complete, and truthful information throughout the application and hiring process.
  • Jobs and Careers in SF, London, and Katowice | PubNub Introducing Blocks.ai The control plane and networking layer for AI agents.
Full job description

About PubNub

At PubNub, we power real-time experiences used by millions of people around the world. Our platform enables businesses to build real-time applications through developer-friendly APIs and real-time infrastructure.

PubNub powers the world's most engaging real-time experiences including chat, live updates, and interactive applications—for more than 2,000 companies, including Verizon, Autodesk, Zillow, and Dropbox. Our global data network processes trillions of messages each month with sub-100 ms latency across 15+ data centers. Backed by $130M in funding, we're shaping the future of how the world connects.

About the Role

As our B2B Lifecycle Marketing Manager, you'll own customer lifecycle marketing across onboarding, product adoption, engagement, retention, expansion and win-back. You'll use customer and product-usage data, CRM and marketing automation to build segmented, automated lifecycle programmes that help customers realise more value from PubNub while improving retention and Net Revenue Retention (NRR).

Key Responsibilities

  • Build post-sale customer lifecycle and nurture programmes across onboarding, adoption, engagement, expansion, retention and win-back.
  • Design platform expansion and feature-adoption campaigns based on customer needs, product usage and unused capabilities.
  • Partner with our Go-to-Market Engineering (GTME) team on customer health scoring and expansion-signal detection.
  • Use product usage, engagement and customer health signals to identify expansion opportunities.
  • Create ROI reports and value summaries that Account Managers can easily use in customer conversations.
  • Execute multi-team penetration and expansion campaigns within existing enterprise accounts.
  • Build win-back and re-engagement campaigns for quiet or at-risk customers.
  • Analyse churn trends and turn customer insights into retention programmes.
  • Partner closely with Customer Success and Account Managers on adoption, retention and expansion initiatives.
  • Measure lifecycle programme performance and continuously optimise segmentation, messaging and results.

About You

Minimum Requirements

  • 3+ years of experience in B2B SaaS lifecycle, customer, or retention marketing.
  • Comfort working with technical products and understanding how technical audiences evaluate and adopt software.
  • Data-driven approach to segmentation, timing and measurement.
  • Hands-on experience with CRM and marketing automation.
  • Strong cross-functional collaboration with Customer Success and Sales.

Nice to Have Skills

  • Experience using product usage data.
  • Familiarity with product-led growth programmes.
  • Background driving expansion and Net Revenue Retention.
  • Experience supporting developer or technical customer bases.
  • Experience marketing to enterprise customers.

Why Join PubNub

At PubNub, you'll join a collaborative, people-first company where curiosity, ownership, and innovation are valued. We work across teams to solve meaningful challenges, create exceptional customer experiences, and build technology that powers real-time applications used around the world.

As a remote-first company, we value flexibility, collaboration, and continuous learning. You'll work alongside talented colleagues who are passionate about solving complex problems and delivering meaningful impact for our customers.

We offer competitive compensation and thoughtfully designed benefits to support your success and well-being.

Ready to Drive Customer Growth?

If you're excited about creating data-driven B2B SaaS lifecycle programmes that strengthen customer relationships, increase product adoption, improve retention and drive expansion, we'd love to hear from you. Join PubNub and help customers unlock the full potential of real-time technology.

Work Authorization Requirement

Applicants must be legally authorized to work in the United Kingdom. This is a fully remote position, with employment provided through an Employer of Record (EOR). PubNub is unable to provide visa sponsorship for this position.

Information Accuracy Note

Candidates are expected to provide accurate, complete, and truthful information throughout the application and hiring process. Any material misrepresentation or omission may affect employment eligibility.

Brightspeed

Marketing Strategist - Innovation

🔥 11 hours ago
Brightspeed👥 1001 - 5000 employees🏢 Telecommunications

Develops insight-driven marketing strategies and integrated campaigns that grow consumer awareness and acquisition, turning emerging trends, technologies, and customer needs into measurable initiatives.

Marketing StrategyGrowth MarketingConsumer InsightsIntegrated Marketing Campaigns
LegalAndGeneral

Client Presentation Manager (Manchester/Sheffield/Leeds area)

🕒 3 days ago
LegalAndGeneral👥 5001 - 10,000 employees🏢 Financial Services

Create and deliver clear, engaging presentations, webinars and benefit-fair materials that help workplace scheme members understand pensions, savings and financial wellbeing and make informed decisions.

Presentation DeliveryWebinarsPowerpointPresentation Design
Assaí Atacadista

Analista Marketing Pleno (Visual Merchandising)

🕒 yesterday
Assaí Atacadista👥 10,000+ employees🏢 Wholesale

Desenvolve e coordena projetos de identidade visual, comunicação e merchandising para lojas e pontos de venda, acompanhando sua implantação e produção e criando layouts, cenografias e indicadores.

Visual MerchandisingIdentidade VisualComunicação VisualMarketing 360º
Elliptic

Campaigns & Memberships Marketing Manager

🕒 2 days ago
Elliptic👥 10,000+ employees🏢 Financial Services🤝 B2B

Own integrated B2B campaigns and industry memberships, using data to move prospects through the buyer journey, strengthen audience engagement, and contribute measurably to pipeline growth.

Integrated B2B CampaignsMarketing AutomationHubspotIndustry Partnerships

Trusted by Remote Workers