As a Freelance Marketing Designer, you'll enhance the visual quality of PolicyMe's marketing site, creating polished web experiences and maintaining high standards of design and quality.
Marketing Designer, Web
📜 Description
- Design and ship great marketing web experiences.
- Turn Growth and Content briefs into polished Figma designs for landing pages, product pages, editorial hubs, and campaigns.
- Build clear, conversion-aware, accessible, and responsive layouts using our design system and existing components.
- Design new components when needed, extending our design system in a cohesive, reusable way.
- Improve the marketing site's everyday surfaces, including navigation, templates, and content modules.
- Bring a point of view to how PolicyMe shows up visually, influencing the evolution of our web and marketing design identity.
🛠️ Requirements
- Turn Growth and Content briefs into polished Figma designs for landing pages, product pages, editorial hubs, and campaigns.
- Build clear, conversion-aware, accessible, and responsive layouts using our design system and existing components.
- Design new components when needed, extending our design system in a cohesive, reusable way.
- Improve the marketing site’s everyday surfaces, including navigation, templates, content modules, and EN/FR experiences (French language is not required) with the same care as major launches.
- Bring a point of view to how PolicyMe shows up visually. As a startup, you’ll have meaningful input into the evolution of our web and marketing design identity, in partnership with Growth and Design leadership.
- Webflow experience, including CMS collections, global components, slots and variables, responsive page building, or publishing workflows.
- Basic HTML/CSS literacy.
- Experience briefing, reviewing, or QAing agency or freelance developer work.
- Experience in a high-trust, regulated, consumer-facing, or content-heavy business.
- Familiarity with accessibility, localization, SEO-aware content templates, or conversion-oriented web design.
✨ Benefits
- Generous PTO - 20 vacation days
- A comprehensive benefits plan with premiums paid in full by PolicyMe
- Investment in your professional development, including an L&D budget, AI tooling budget, performance reviews twice a year and ongoing feedback to ensure you reach your highest potential
- An extremely high performing, low-ego, remote-first team that is truly disrupting an old industry
- Option to work from home or our Toronto-based office (bonus: we cover the costs to bring all our employees in-person twice a year for experiential socials!)
- Access to stock options based on performance
- Compensation: The total target cash compensation for this role is $95,000–$115,000 CAD, based on experience. We’ll walk through the details together during the interview.
Full job description
Overview of the role:
PolicyMe is building a simpler, more affordable insurance experience for Canadian families. Our website is where customers learn, build trust, and take the next step toward coverage. We’re hiring a Marketing Designer, Web to raise the visual quality of that experience. You’ll design, improve, and maintain our marketing site built using Webflow; turn Growth briefs into polished, component-led pages; and own quality through launch. Most of your work will be web and CMS-based, with select opportunities to support campaign creative, slides, ads, email UI, and other brand assets.
This is not a product-design, UX-research, or front-end developer role. We need a strong visual designer with exceptional judgment in typography, hierarchy, layout, responsive design, and the details that make a page feel considered. You don’t need to be a Webflow expert on day one: CMS fluency, good technical judgment, and an appetite to learn matter more.
What you'll be doing:
Design and ship great marketing web experiences
Own CMS quality and publishing
Lead implementation with development agencies
Be involved in Growth’s broader creative work
What we are looking for:
Need to have’s:
Nice to have’s:
Why join us:
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