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Senior Growth Consultant - Mobile UA

๐Ÿ“… Nov 20, 2023
Paid User AcquisitionPerformance MarketingGoogle App CampaignsApple Ads
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๐Ÿ“œ Description

  • Own strategy, setup, and ongoing optimization of mobile paid acquisition campaigns across Google App Campaigns, Apple Ads, Meta Ads, and other relevant channels.
  • Manage day-to-day client relationships, deliverables, and meetings; communicate recommendations and investigate issues through to resolution.
  • Represent account strategy with senior stakeholders, proactively guiding conversations and challenging requests when appropriate.
  • Connect paid acquisition with product, ASO, and creative perspectives, flagging cross-functional implications to the wider team.
  • Analyze performance metrics and trends, set targets, and turn findings into recommendations grounded in client business needs.
  • Guide client points of contact and junior team members while maintaining ownership of accounts.

๐Ÿ› ๏ธ Requirements

  • 5+ years of hands-on experience in paid user acquisition / performance marketing, for mobile apps, with a track record of demonstrable results (efficiency gains, scaled spend, measurable campaign impact) you can speak to concretely.
  • Solid app-specific paid UA fluency: including GAC, Meta Ads, Apple Ads, SDKs, SKAN, and MMP concepts.
  • Hands-on attribution/MMP experience: comfortable troubleshooting tracking and attribution issues directly.
  • Genuine confidence leading client meetings: with a track record of proactively driving conversations and pushing back on client asks when warranted.
  • Independent data interpretation skills: able to arrive at a point of view and recommendation grounded in the numbers.
  • Fluent in English, with excellent written and spoken client communication skills and being able to simplify technical concepts for less growth-literate stakeholders without losing substance.
  • A demonstrated track record of proactive ownership: able to walk through a real past troubleshooting or client-management example.
  • Experience with kids/family-audience apps or highly regulated/brand-sensitive clients
  • Familiarity with programmatic/DSP media buying is a big plus.
  • Experience working alongside a dedicated data/attribution specialist: comfortable collaborating closely with a technical counterpart.

โœจ Benefits

  • Flexible Remote Work โ€” Unlimited remote work within your home country (EMEA), plus up to 90 days per year internationally.
  • Generous Vacation Allowance โ€” Enjoy up to 30 days of paid vacation annually, plus extra days for special occasions (country-specific), so you can recharge and pursue your passions.
  • Quarterly Bonus Opportunities โ€” Boost your earnings through our quarterly bonus scheme, directly linked to our shared success.
  • Mental Wellness Prioritized โ€” Free, confidential mental health support from licensed therapists through our partnership with Oliva.
  • Personal Development Investment โ€” โ‚ฌ1,000 annual personal growth budget and 10 dedicated learning hours each month, empowering your continuous growth.
  • Flexible Working Hours โ€” Shape your workday around your lifestyle and productivity, choosing working patterns that best suit you.
  • Vibrant Berlin Office โ€” Enjoy a flexible, pet-friendly workspace at our spacious headquarters located in one of Berlinโ€™s most vibrant neighborhoods.
  • Global Team Connection โ€” Regular team-building events and a memorable annual all-expenses-paid company offsite.
  • Tailored Career Growth โ€” A personalized career roadmap and development plan designed to keep you advancing professionally.
  • Home Office Allowance โ€” Monthly remote-work cash allowance to level up your home workspace or help cover internet costs.
Full job description

Hi, weโ€™re Phiture โ€” the mobile growth consultancy working with the teams behind leading apps like Adobe, Headspace, and LEGOยฎ ๐Ÿ‘‹. Weโ€™re setting the standard for growth in the brave new digital world, and we need great people to join our global team!


WHAT TO EXPECT:

Join Phiture as a Senior Growth Consultant, owning the day-to-day relationship, communication, and delivery for one of our largest and most demanding accounts. You'll act as one of the main points of contact for client communications, owning conversations and decisions directly with the client, orchestrating across PM, ASO, and Creative, while advising the Growth Lead on strategy and execution.

This is a hands-on, individual account-ownership role that requires both strong technical craftsmanship and genuine comfort leading client conversations. You'll bring deep expertise in paid user acquisition for mobile apps, including GAC, Apple Ads, MMPs, and attribution, and pair it with the confidence to represent the account's strategy directly to senior, demanding stakeholders.

WHAT YOUโ€™LL DO:

  • Own Paid UA Campaign Management: Own the end-to-end strategy, setup, and continuous optimization of paid campaigns (Google App Campaigns, Apple Ads, Meta Ads and other UA channels as relevant) to scale user acquisition efficiently, proactively monitoring spend efficiency and creative performance, and independently investigating technical issues (tracking discrepancies, delivery problems, attribution mismatches) before escalating.
  • Own the Client Relationship: Own the client relationship end-to-end with day-to-day communication, deliverables (reports, proposals, strategic planning docs), and hands-on execution of the agreed strategy. Lead client meetings, educate clients beyond reporting, and communicate the real, accurate cause of any issue, including when it traces back to our own setup or execution.
  • Lead, Not Just Attend, Client Conversations: Confidently drive client meetings, questioning client requests that don't hold up, proactively bringing recommendations rather than waiting to be asked, and representing the account's strategic direction directly to senior stakeholders.
  • Connect PM to ASO and Creative: Actively bring the organic and creative perspective into paid conversations (and vice versa) rather than staying within a single channel, by flagging cross-functional implications to the wider team without needing to be prompted.
  • Apply App-Specific Paid Media Expertise: Bring deep expertise in paid user acquisition specifically for mobile apps, SDKs and their implementation, SKAN's measurement restrictions and their implications for testing and attribution, and what an MMP does and why app marketers rely on one.
  • Analyze Performance & Drive Recommendations: Dive deep into monthly metrics, set targets, analyze trends, and independently identify areas of concern or opportunity, arriving with a point of view and a recommendation grounded in the numbers, translated into what it means for the client's business. Comfort reading dashboards in a tool like Looker Studio is expected.
  • Guide Client POCs & Junior Team Members: Guide Client POCs and junior team members as they build expertise, while retaining individual ownership of your own accounts. Given a problem, investigate it, propose a course of action, follow through, and close the loop with stakeholders without needing reminders.

WHAT YOUโ€™LL NEED:

  • 5+ years of hands-on experience in paid user acquisition / performance marketing, for mobile apps, with a track record of demonstrable results (efficiency gains, scaled spend, measurable campaign impact) you can speak to concretely.
  • Solid app-specific paid UA fluency: including GAC, Meta Ads, Apple Ads, SDKs, SKAN, and MMP concepts.
  • Hands-on attribution/MMP experience: comfortable troubleshooting tracking and attribution issues directly.
  • Genuine confidence leading client meetings: with a track record of proactively driving conversations and pushing back on client asks when warranted.
  • Independent data interpretation skills: able to arrive at a point of view and recommendation grounded in the numbers.
  • Fluent in English, with excellent written and spoken client communication skills and being able to simplify technical concepts for less growth-literate stakeholders without losing substance.
  • A demonstrated track record of proactive ownership: able to walk through a real past troubleshooting or client-management example.

NICE TO HAVE:

  • Experience with kids/family-audience apps or highly regulated/brand-sensitive clients
  • Familiarity with programmatic/DSP media buying is a big plus.
  • Experience working alongside a dedicated data/attribution specialist: comfortable collaborating closely with a technical counterpart.

WHAT WE OFFER YOU:

  • Flexible Remote Work โ€” Unlimited remote work within your home country (EMEA), plus up to 90 days per year internationally.
  • Generous Vacation Allowance โ€” Enjoy up to 30 days of paid vacation annually, plus extra days for special occasions (country-specific), so you can recharge and pursue your passions.
  • Quarterly Bonus Opportunities โ€” Boost your earnings through our quarterly bonus scheme, directly linked to our shared success.
  • Mental Wellness Prioritized โ€” Free, confidential mental health support from licensed therapists through our partnership with Oliva.
  • Personal Development Investment โ€” โ‚ฌ1,000 annual personal growth budget and 10 dedicated learning hours each month, empowering your continuous growth.
  • Flexible Working Hours โ€” Shape your workday around your lifestyle and productivity, choosing working patterns that best suit you.
  • Vibrant Berlin Office โ€” Enjoy a flexible, pet-friendly workspace at our spacious headquarters located in one of Berlinโ€™s most vibrant neighborhoods.
  • Global Team Connection โ€” Regular team-building events and a memorable annual all-expenses-paid company offsite.
  • Tailored Career Growth โ€” A personalized career roadmap and development plan designed to keep you advancing professionally.
  • Home Office Allowance โ€” Monthly remote-work cash allowance to level up your home workspace or help cover internet costs.
  • Premium Onboarding Kit โ€” Branded Phiture gear and your very own MacBook from day one.
  • Thoughtful Celebrations โ€” Responsibly sourced birthday, anniversary, and seasonal gifts, because every milestone deserves recognition.

We encourage all qualified individuals to apply, regardless of their age, gender identity, ethnicity, sexual orientation, disability status, or religion. We celebrate diversity and are excited about building teams that represent a variety of backgrounds, perspectives, and skills. All employment decisions are based on qualifications, merit, and business needs.

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