Performance Marketing Specialist (Google Ads, PPC, SEO & Paid Media) – Remote | U.S. Hours
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
At Pavago, one of our clients is hiring a Performance Marketing Specialist to manage and optimize digital marketing campaigns across Google Ads, PPC, SEO, paid media, and social media.
This is a hands-on execution role focused on generating measurable growth through paid and organic acquisition.
You’ll have direct ownership over:
- Google Ads and PPC campaigns
- SEO and organic search growth
- Paid media optimization
- Social media engagement
- Conversion and lead generation performance
- Campaign analytics, testing, and reporting
If you enjoy improving CTR, CPC, CPA, ROAS, traffic, rankings, engagement, and conversions, this role is a strong fit.
What You’ll Own
Google Ads, PPC & Paid Media – Primary Focus
Build, manage, and optimize campaigns across:
- Google Search Ads
- Google Display Ads
- Remarketing
- Performance Max (PMax)
Own campaign execution from setup through optimization, including:
- Keyword research
- Audience targeting
- Campaign and ad group structure
- Budget allocation
- Bidding strategies
- Conversion-focused campaign scaling
Write and test:
- Ad copy
- Headlines
- CTAs
- Creative variations
Continuously monitor and optimize:
Identify underperforming campaigns quickly and implement data-backed improvements.
SEO & Organic Growth
Conduct keyword and competitor research using tools such as:
- SEMrush
- Ahrefs
- Google Search Console
Optimize:
- Metadata
- Page titles and headings
- Internal linking
- Website content
- On-page SEO
Support:
- Technical SEO
- Content optimization
- Organic growth initiatives
- Keyword and content-gap strategies
Monitor:
- Keyword rankings
- Organic traffic
- Search visibility
- Website performance
Identify opportunities to improve rankings and increase qualified organic traffic.
Social Media Management & Engagement
Support social media growth and engagement across:
- LinkedIn
- Instagram
- Facebook
Manage and support:
- Post scheduling
- Captions
- Comments and DMs
- Audience interactions
- Social content optimization
Monitor engagement, audience growth, and campaign activity to identify opportunities for improvement.
Analytics, Reporting & Optimization
Track marketing performance across:
- Paid advertising
- SEO
- Organic traffic
- Social media
Analyze performance using:
- Google Analytics 4 (GA4)
- Google Ads
- Meta Ads Manager
- SEMrush
- Ahrefs
- Google Search Console
Prepare clear reports covering:
- Campaign performance
- Marketing KPIs
- Tests and experiments
- Performance trends
- Optimization opportunities
- Recommended next steps
Maintain organized documentation of campaign changes, tests, results, and learnings.
Conversion & Performance Optimization
- Run structured A/B tests across ads, messaging, targeting, and landing pages
- Identify conversion bottlenecks across acquisition funnels
- Recommend improvements to landing pages and campaign experiences
- Test new audiences, keywords, messaging, and creative approaches
- Scale successful campaigns while maintaining cost efficiency
- Use performance data to prioritize optimization opportunities
What Makes You a Strong Fit
You:
- Think in terms of measurable marketing performance
- Enjoy optimizing campaigns rather than simply launching them
- Combine analytical thinking with hands-on execution
- Understand both paid and organic acquisition
- Proactively identify performance gaps and growth opportunities
- Are comfortable testing new ideas and learning from data
- Care about leads, conversions, and revenue — not just traffic
- Can independently manage multiple marketing priorities
Required Experience & Skills
Must-Have
- 3+ years of hands-on digital or performance marketing experience
- Strong practical experience with:
- Google Ads
- PPC / Paid Search
- SEO
- Social media management
- Strong understanding of:
- CPC
- CTR
- CPA
- Conversion Rate
- ROAS
- Paid media optimization
- Experience using:
- Google Ads
- Google Analytics 4 (GA4)
- Google Search Console
- SEMrush and/or Ahrefs
- Meta Ads platforms
- Strong keyword research and campaign optimization skills
- Strong copywriting and written communication skills
- Ability to interpret marketing data and make optimization decisions
- Strong organizational and reporting skills
- Ability to work independently in a remote environment during U.S. business hours
Nice to Have
- Experience managing multiple client accounts
- Experience with Meta Ads
- Background in:
- SaaS
- E-commerce
- B2B marketing
- Experience with:
- A/B testing
- Landing page optimization
- Conversion Rate Optimization (CRO)
- Familiarity with:
- Marketing automation
- Content marketing
- Email marketing systems
- Experience building marketing dashboards or automated reports
Tools & Platforms
- Google Ads
- Google Analytics 4 (GA4)
- Google Search Console
- SEMrush
- Ahrefs
- Meta Ads Manager
- LinkedIn
- Instagram
- Facebook
- SEO and reporting tools
What a Typical Day Looks Like
You might:
- Review Google Ads dashboards and marketing KPIs
- Adjust campaign budgets, bids, keywords, and targeting
- Test new ad copy, headlines, CTAs, and creatives
- Analyze CPC, CTR, CPA, conversions, and ROAS
- Monitor keyword rankings and organic traffic
- Identify new SEO and content opportunities
- Review social media engagement and audience activity
- Analyze conversion performance
- Document campaign tests and results
- Prepare performance reports and recommendations for leadership
In short: You continuously improve traffic, leads, conversions, and marketing ROI across paid and organic digital channels.
Key Metrics for Success
Paid Media
- Return on Ad Spend (ROAS)
- Cost Per Acquisition (CPA)
- Cost Per Click (CPC)
- Click-Through Rate (CTR)
- Conversion Rate
- Lead volume and quality
SEO & Organic Growth
- Organic traffic growth
- Keyword ranking improvements
- Search visibility
- Qualified organic leads
Social & Overall Performance
- Social engagement and audience growth
- Lead generation
- Campaign conversion performance
- Reporting accuracy
- Consistent testing and optimization
- Overall marketing ROI
Why This Role Stands Out
- Direct ownership of Google Ads, PPC, SEO, and digital growth
- Hands-on role with measurable business impact
- Opportunity to work across paid and organic acquisition channels
- Strong autonomy over campaign testing and optimization
- Exposure to performance analytics and conversion strategy
- Fully remote work environment
- Growth opportunities into:
- Performance Marketing Manager
- Growth Marketing Manager
- Paid Media Manager
- Digital Marketing Lead
Interview Process
- Initial Screening Call
- Spark Hire Intro Video
- Recruiter Interview
- Final Interview
- Offer & Onboarding
Apply Now
If you:
- Love performance marketing and paid media
- Have hands-on Google Ads and PPC experience
- Understand how to grow organic traffic through SEO
- Enjoy analyzing data and improving ROAS
- Constantly test campaigns to improve conversions
- Want ownership over multiple digital growth channels
This is a strong opportunity to take ownership of paid media, SEO, social engagement, and performance optimization in a results-driven remote environment.
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