Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.
We're looking for a Performance Creative Strategist to help scale a premium DTC kitchen knives and kitchenware brand generating approximately $28–30M in annual revenue.
This is a hands-on role for someone who doesn't just develop creative ideas, they bring them to life. You'll be responsible for creating high-converting performance marketing concepts, writing compelling ad copy, and producing creatives using AI-powered tools. If you're passionate about DTC marketing, performance creative, and leveraging AI to move fast, we'd love to hear from you.
Requirements
Develop high-converting paid ad concepts for DTC ecommerce, scripting creative across formats and using campaign data, customer insights, and market trends to test and scale winning ideas.
Create and optimize AI-generated video and static ads for paid social, turning audience insights and internet trends into conversion-focused concepts and iterating on creative performance data.
Develop data-informed creative strategies and design ads and landing pages for B2B campaigns, using performance metrics and testing to refine creative direction and improve measurable results.
Create end-to-end, AI-led product launch campaigns—from concepts and films to landing pages and lifecycle content—while building reusable workflows that help a small team ship high-quality work at product pace.
Own the paid-social creative engine from audience insights and campaign concepts through asset production, testing, and scaling, using performance data to drive revenue and efficient full-funnel customer journeys.
