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Specialist, Search Engine Marketing (SEM)

🕒 2 days ago
📍 🇬🇧 London - Hybrid🎹 Mid-level📎 Performance Marketing Manager💼 Full-Time
Google AdsMicrosoft AdvertisingKeyword ResearchCampaign Management
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📜 Description

  • Own keyword, search term, and negative keyword strategy — running regular search term mining and audits.
  • Manage bidding and budgets with a performance-first mindset, choosing and tuning bid strategies and maintaining pacing and efficiency against lead volume and cost-per-lead targets.
  • Write and test ad copy, extensions, and asset groups mapped to search intent, using structured testing to lift Quality Score, click-through rate, and CVR.
  • Lead a rigorous, always-on testing roadmap: form hypotheses, design clean experiments, read results with an eye on statistical significance, and document learnings.
  • Build and maintain reporting that leadership trusts — pacing dashboards and performance reporting across market, campaign, and keyword level.

🛠️ Requirements

  • 3+ years of hands-on paid search experience with deep, demonstrable ownership of Google Ads and Microsoft Advertising accounts.
  • Expert-level command of keyword research and match types, campaign and ad group architecture, and Quality Score diagnostics.
  • Experience independently managing meaningful paid search budgets with a rigorous approach to pacing and efficiency.
  • Fluency in performance metrics (CPC, CTR, CVR, CPA/CPL, ROAS or ROI) with the ability to make fast, confident optimisation decisions.
  • Strong working knowledge of conversion tracking and attribution, including tag management and conversion goal configuration.
  • Demonstrated track record of owning a structured testing programme, including landing page and ad experiments.

✨ Benefits

  • 5 weeks paid vacation
  • Private health & dental insurance
  • Company-paid therapy sessions through SpringHealth
  • Company-paid subscription to Headspace
  • Paid parental leave
  • Time off for your birthday
  • Own B2B paid search strategy and execution across Google Ads and Microsoft Advertising in all active markets, managing the full campaign lifecycle from build through optimisation, budget pacing, and performance
Apply Now

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