APAC Media KL Delivery Hub
Paid Media Manager - Social (Junior or Mid)
Kuala Lumpur · Mostly remote · Social track · Reports to Senior Pod Lead
Where this role fits: Paid Media Managers are the hands-on engine of our
delivery, building and optimising the paid social campaigns that deliver
outcomes for our clients every day.
About the Role
Our KL delivery hub builds, runs and optimises paid media for leading Australian and
APAC brands, many in fast-moving retail. You'll be part of a pod of 3 or 4 led by a Senior
Pod Lead, working directly with Performance Account Managers and Account Directors
in Sydney.
You'll build deep expertise in Meta and TikTok, supported by training and clear standards
from our Centre of Excellence, with the chance to develop Search skills as you grow.
Every step up adds ownership; progression is based on what you take on, not time
served.
Career path: Junior, Mid, then Senior Paid Media Manager on the Pod Lead or client
track. The client track can lead on to Performance Account Manager.
Who is Incubeta?
Incubeta is a marketing outcomes agency, powered by AI. We help ambitious brands
grow revenue, protect margin and prove what marketing is worth. Our APAC teams
work from Sydney, Singapore and Kuala Lumpur, as part of a global network across the
Americas, the UK, Europe, Africa and the Middle East.
What You Will Do
Your Platforms
Core: Meta (Advantage+ shopping, catalogue and dynamic product ads,
Partnership ads) and TikTok (Smart+, catalogues, Spark Ads).
A plus: Pinterest and Snapchat.
Tools: Meta Events Manager and Conversions API, TikTok Events API, Smartly or
similar, GA4 and Looker Studio.
What You Will Bring
Junior: 1 to 2 years of hands-on Meta or TikTok experience.
Mid: 2 to 4 years running accounts end to end.
Strong attention to detail and comfort with numbers; you check your own work
before anyone else has to.
Clear written English and confidence working with Australian stakeholders.
Comfortable with high brief volumes and tight turnarounds; curious about
automation and AI.
Nice to have: Search experience, retail or ecommerce, Meta Blueprint or TikTok
Academy certifications.
Skills & Attributes
Commercially curious: you understand the trade-offs between efficiency and
scale.
Analytical, using data to shape decisions and recommendations.
Organised and steady under pressure, keeping accuracy high when things get
busy.
Proactive, with genuine ownership of your work.
A collaborative team player who shares knowledge and asks for help early.
Open to feedback and keen to grow, whether towards Pod Lead or client work.
Why Join Us
Major Australian and APAC brands from KL; AI and automation in everyday delivery;
structured training from our Centre of Excellence; a transparent path with two Senior
tracks.
Manage paid social campaigns across Meta and TikTok, overseeing budgets, audiences, creative testing, tracking health, and performance reporting while using automation to improve campaign workflows.
Lead day-to-day client and publisher relationships for major accounts while building, optimizing, and reporting on search campaigns, managing budgets, testing performance, and turning results into recommendations.
Own creative strategy and production for Meta advertising, translating performance insights into testable concepts and guiding internal teams, freelancers, and agencies to deliver ads that convert.
Manage and optimize Meta advertising campaigns across multiple client accounts, analyze performance, implement tracking, and present data-driven recommendations and results to clients.
Manage and optimize Meta advertising campaigns across multiple client accounts, using performance data, tracking, creative development, and client collaboration to improve campaign results and engagement.
