Shape communications strategy and earned media for community campaigns, connect individual stories into sustained cultural narratives, and amplify authentic voices across press and organic channels.
Consumer Product Communications Lead
📜 Description
- Own communications strategy and narrative for ChatGPT and consumer-facing products.
- Lead product launches from positioning and messaging through media outreach, spokesperson preparation, and follow-through.
- Develop campaigns and demonstrations showing how people use AI in everyday life.
- Partner across Product, Research, Engineering, Marketing, Design, Legal, and Communications.
- Build relationships with journalists, creators, and other voices; direct the communications agency partner.
- Write and edit launch materials, pitches, and talking points, and assess campaign impact on understanding and trust.
🛠️ Requirements
- Track record leading communications for consumer technology products, including major launches and proactive campaigns.
- Ability to explain complex product capabilities clearly and accurately.
- Strategic judgment and hands-on communications execution, including narrative development, pitching, and spokesperson preparation.
- Strong cross-functional relationship-building and influence skills.
- Creative ideas, strong editorial judgment, and specific, constructive feedback.
- Initiative, independent decision-making, and organization in a fast-moving environment.
- Experience managing agency partners and understanding consumer media, culture, and AI's impact on people's lives.
Full job description
About the Team
OpenAI’s Product & Research Communications team helps people understand our technology, what it makes possible, and how to use it. We work closely with teams across the company to bring new products and research to the world, tell stories grounded in real experiences, and build trusted relationships with journalists.
About the Role
We’re looking for a Consumer Product Communications Lead to shape how people understand and experience ChatGPT and OpenAI’s consumer-facing products. You’ll lead product communications strategy, launches, and proactive campaigns, and manage the agency partner supporting this work.
You’ll develop a clear narrative for our consumer products and bring it to life through compelling launches, useful demonstrations, and stories about how people use AI in their everyday lives.
You’ll build momentum between announcements, finding fresh ways to reach new audiences while earning the trust of the people who use our products most deeply.
This role calls for a hands-on communications leader with strong editorial judgment, creative ambition, and the ability to turn ideas into results. You’ll have a clear point of view, work with substantial autonomy, and build close partnerships across the company.
In this role, you will:
Own the communications strategy and narrative for ChatGPT and consumer-facing products, connecting product developments to what matters to users.
Lead product launches from strategy through execution, including positioning, messaging, media outreach, spokesperson preparation, and follow-through.
Develop proactive campaigns that show how people use our products to learn, create, and solve everyday problems.
Partner closely with Product, Research, Engineering, Marketing, Design, Legal, and other communications teams to shape plans, resolve tradeoffs, and communicate accurately.
Build relationships with consumer and technology journalists, creators, and other voices who help people understand new technology.
Direct the consumer communications agency partner, setting priorities, writing clear briefs, giving useful feedback, and holding the team accountable for quality and results.
Write and edit launch materials, pitches, talking points, and other communications with a high standard for clarity, accuracy, and originality.
Anticipate questions and concerns, bring audience feedback into planning, and assess whether campaigns improve understanding and earn trust.
You might thrive in this role if you:
Expressing strong perspective / conviction / confidence / love writing narrative / influence
Strong management skills
Have a strong track record leading communications for consumer technology products, including major launches and proactive campaigns.
Can turn complex product capabilities into clear, compelling stories without losing accuracy or overstating what the technology can do.
Combine strategic judgment with hands-on execution and are as comfortable developing a narrative as writing a pitch or preparing a spokesperson.
Build trusted relationships across functions, influence decisions, and help teams reach a clear direction when perspectives differ.
Bring creative ideas and strong editorial taste. You can explain why a story, demo, or campaign will resonate and make the work better through specific feedback.
Take initiative, make sound decisions independently, and stay organized in a fast-moving environment.
Have experience managing agency partners and getting excellent work from a combined internal and external team.
Understand consumer media and culture, care about the experience of early adopters and power users, and are curious about how AI is changing people’s lives.
About OpenAI
OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.
We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.
For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement.
Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.
To notify OpenAI that you believe this job posting is non-compliant, please submit a report through this form. No response will be provided to inquiries unrelated to job posting compliance.
We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via this link.
OpenAI Global Applicant Privacy Policy
At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.
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