Secure Every Identity, from AI to Human
Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.
This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.
The Partner Marketing Manager is a business strategic thinker, executor, and leader in Partner + Marketing initiatives, often leading complex projects, cross-functional, and broader company-wide initiatives. Deep understanding of business value propositions and better together positioning with assigned focus partners. Owns, builds and drives the strategies and plans with specific assigned focus partners / partner types. Builds and executes Partner + Marketing initiatives, campaigns or programs leveraging templates and frameworks working closely with cross-functional teams.
Experience: 8+ years of related experience in a professional role with a Bachelor’s degree; or 6+ years with a Master’s degree
Core Responsibilities
Partner Marketing Execution & Support:
Joint Campaign Planning: Collaborate with partners to design and execute joint marketing campaigns, such as webinars, events, or digital advertising.
Asset Creation: Develop co-branded materials like whitepapers, solution briefs, and social media content
Funding Support: Manage Market Development Funds (MDF) to financially support partner-led marketing initiatives
Work with the regional marketing team to identify opportunities to incorporate focus partners into existing Okta-led initiatives
Coordinate with the APJ Strategic Partner Marketing Manager on logistical tasks related to GSI and CSP partners as directed.
Relationship & Event Execution:
Serve as a primary marketing contact for a set of focus partners, assisting the APJ Partner Marketing Lead with relationship maintenance and communication
Build and execute for key in-region events, including:
Partner Connects and Partner Forum events in ANZ in alignment with APJ lead
Key in region Tech Alliance events, such as: AWS Summits
Showcasing Partner Success: Highlight partner achievements and solutions through case studies, blogs, or videos.
Regular Communications: Ensure ongoing communications with partners, sharing product updates, new campaigns, and marketing best practices.
Demand Generation:
Collaborative Demand Generation: Work with partners to create demand-generation campaigns and events aimed at attracting and converting leads.
Lead Sharing and Tracking: Facilitate the process for lead sharing between the company and its partners, ensuring accountability and follow-through.
Reporting:
Tracking ROI: Measure the effectiveness of partner marketing initiatives in driving pipeline, revenue, and adoption.
Feedback Loops: Use data and partner feedback to refine strategies and improve program outcomes.
Internal Team Alignment & Planning
Collaboration with Sales: Work closely with the partner sales team to align marketing initiatives with revenue goals.
Integrated GTM Planning: Work closely with Marketing Pod teams to embed partner marketing strategies into global and theater level plans.
Product Marketing Integration: Ensure partner messaging aligns with the company’s broader product positioning and GTM strategy.
Key Performance Indicators (KPIs)
Campaign Execution: Successful on-time and on-budget delivery of assigned co-branded marketing activities.
Partner Activation: Number of assigned partners actively utilising co-marketing materials or participating in joint campaigns.
MDF Process Compliance: Aligning closely with MDF Administrator for timely submission of MDF claims for executed activities.
Pipeline Support: Contribution to the team's partner-attached pipeline goal through assigned execution activities
We believe the best work happens when we combine flexibility with in-person collaboration. This role follows a hybrid model (2 days in-office or on client site, 3 days remote) based out of our local hub. You’ll have dedicated days to connect, brainstorm, and build with the team on-site, alongside the flexibility to work from home.
#LI-RITH1
#LI-Hybrid
P10658_3483584
The Okta Experience
We are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one.
Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.
If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.
Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please click here to view our full NYC AEDT Notice.
Own integrated B2B campaigns from product launch through pipeline, coordinating demand generation, product marketing, sales, events, and partners while measuring performance and scaling what works.
Lead the marketing strategy for Cove's Bali properties by creating engaging social media content, managing influencer partnerships, and executing local marketing activations.
Develops and optimizes lifecycle marketing programs that drive customer activation, repeat usage, and retention through personalized email and CRM engagement, behavioral segmentation, automation, and performance analysis.
Develops and optimizes lifecycle marketing programs across onboarding, reactivation, loyalty, and win-back, using email, CRM, segmentation, and behavioral insights to increase activation, repeat usage, and customer retention.
Leads integrated brand campaigns from concept through delivery, translating product value and customer insights into compelling narratives that build awareness, drive conversion, and strengthen Notion’s brand.
