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Senior Manager, Product Marketing (Hybrid @ Bellevue, WA)

🕒 27 days ago
Product MarketingLifecycle MarketingEngagement MarketingGrowth Marketing

📜 Description

  • Turn marketplace supply and demand signals into marketing action: own the loop from identifying to executing campaigns quickly and in a scalable way.
  • Drive consumer lifecycle and engagement marketing across push, email, and in-app channels: activation, engagement, and reactivation for both buyers and sellers.
  • Work both sides of the marketplace: grow supply where demand is outpacing it, and demand where supply runs deep.
  • Build repeatable playbooks and a rolling demand calendar with engineering and Data Science, so recurring opportunities launch fast and get smarter every cycle.
  • Design and read your own experiments (we use Statsig), and measure impact in marketplace outcomes.
  • Own positioning, messaging, and launch go-to-market for the product surfaces and marketplace moments you touch.

🛠️ Requirements

  • 8+ years spanning product marketing, lifecycle/engagement marketing, or growth marketing in consumer tech—marketplaces or e-commerce strongly preferred.
  • Proven experience managing, mentoring, and scaling high-performing marketing teams.
  • Depth in consumer lifecycle and engagement marketing: you've owned push, email, and in-app programs and can show the engagement and retention outcomes.
  • Traditional GTM craft with a portfolio to prove it: positioning, messaging frameworks, and launches led end-to-end.
  • A growth marketer's bias in a fast-paced environment: comfort with short cycles, event- and trend-driven opportunity, and incrementality as the bar.
  • Working SQL and comfort in a modern data warehouse (BigQuery preferred). You validate numbers yourself.
  • Hands-on AI fluency: you use LLM tools in real workflows today, with good judgment about where they need human review.
  • Experimentation literacy: you've designed and read A/B and geo-based tests and understand holdouts.
  • Excellent, fast writing that holds up at every altitude, and clear communication that surfaces risks early.
  • A low-ego, high-ownership approach. You care more about catching the window than protecting the plan.
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