PPC Growth Marketing Manager

About Numan    Founded in 2018, we’ve already grown to be a 300+ team distributed across the globe, united by a singular mission: empowering people to take control of their health.   Numan is transforming health: we’ve built a cutting-edge platform that integrates diagnostics, medication, supplements, digital programmes, and doctor consultations. Giving people the tools they need to maximise life.   To deliver on our transformative mission, we are guided by our 5 company values:    • Patients first. • Learn fast. • Own the quality. • Succeed together. • Care deeply.   Backed by top-tier investors, Numan is already having a positive impact on hundreds of thousands of patients here in the UK, and we want you to help us deliver this mission! Our benefits include...   📈  -  Share options. 🏖  -  25 days holiday, plus bank holidays (increasing to 30 the longer you stay with Numan).  🩺  -  Health insurance with Vitality. 🚘  - Electric car salary sacrifice scheme with Octopus. 🧸  -  Enhanced maternity and parental leave. 🥳  -  A day off on your Birthday!  🐥  -  Nursery benefit provided by YellowNest. 💼  -  Employee assistance programme (access to therapy, financial planning and discounts). ⚖️  -  Generous pension (includes both employee and employer contributions). 💻  -  Flexible working options, including a dog-friendly office in Farringdon.  📚  -  Personal training and development budget via Learnerbly.  👟  -  Wellhub membership, giving you access to over 2,000 locations in the UK.  🚲  -  Cycle to work scheme. 🚆  -  Season ticket loan.  %   -  Discount on Numan products for your friends and family. 🤲  -  Paid volunteering days.  📅  -  An additional 2 weeks off once you reach your 5th anniversary with Numan.   Diversity at Numan   At Numan, people are at the heart of who we are. We recognise and value the unique perspectives and experiences that individuals from all backgrounds bring.   We promote innovation and creativity, enabling us to tackle things from various viewpoints and are committed to equal opportunities and continuously strive to create a workplace where everyone feels respected, heard, and valued.   Embracing diversity isn't just our goal; it's our strength, driving us towards a more inclusive future.

What you'll do:

Build, edit and optimise campaigns in Google Ads and Google Ads Editor, under the direction of the PPC Lead

Manage keywords, negatives, budgets and bids day to day, with a clear reason behind every change

Keep accounts healthy: monitor performance, search terms and diagnostics, catch issues early and dig into the cause

Support value-based bidding, signal quality and LTV-led optimisation as we move beyond first-order CPA

Write, test and iterate responsive search ad headlines, descriptions and assets such as sitelinks and callouts

Run a structured ad copy testing programme with clear hypotheses and documented results

Use AI tools to draft and review copy variants faster, within Numan's brand voice

Work within healthcare advertising rules and handle policy disapprovals as they come up

Build and edit landing pages in our CMS, from quick variants to new campaign pages

Plan and run A/B tests on landing pages with a clear hypothesis, sample size and success metric for each

Match landing page messaging to search intent and the ad copy that sends people there

Work with design, brand and product on changes that need more than a CMS edit

Own the weekly performance analysis across PPC and landing pages: what changed, why it changed and what to do next

Report against CAC, LTV and payback as well as platform metrics

Use Looker, Amplitude and similar tools to pull insight, and automate the repetitive parts of reporting

Share findings with the PPC Lead, the Head of Growth and the wider growth team

You'll need: