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Head of Commercial - Obesity

🔥 16 hours ago
P&L ManagementCommercial StrategyUnit EconomicsCAC
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📜 Description

  • Own patient growth, revenue and CM2 performance against plan; review weekly results, explain variances and take action.
  • Shape the obesity proposition, pricing and commitment options, making recommendations based on unit economics and funnel impact.
  • Lead the obesity commercial team and weekly forum, aligning marketing, CRM, product and clinical operations on priorities.
  • Manage day-to-day commercial relationships with Novo Nordisk and Eli Lilly, including launch planning and data sharing.
  • Partner with clinical teams to ensure commercial decisions stay within clinical guardrails.
  • Apply AI to commercial analysis, forecasting, CRM, creative work and patient support.

🛠️ Requirements

  • Commercial or P&L responsibility for a category, product line or channel in a D2C subscription, marketplace or consumer health business.
  • Strong command of unit economics and ability to translate cohort analysis into pricing recommendations.
  • Track record of driving growth through teams outside your direct management.
  • Strong product judgment and willingness to change course based on data.
  • Examples of using AI to change how a team works.
  • Experience in a regulated market such as healthcare, financial services or insurance is a plus.

✨ Benefits

  • Include...
  • 📈 - Share options.
  • 🏖 - 25 days holiday, plus bank holidays (increasing to 30 the longer you stay with Numan).
  • 🩺 - Health insurance with Vitality.
  • 🚘 - Electric car salary sacrifice scheme with Octopus.
  • 🧸 - Enhanced maternity and parental leave.
  • 🥳 - A day off on your Birthday!
  • 🐥 - Nursery benefit provided by YellowNest.
Full job description
About Numan
Founded in 2018, we’ve already grown to be a 300+ team distributed across the globe, united by a singular mission: empowering people to take control of their health.
Numan is transforming health: we’ve built a cutting-edge platform that integrates diagnostics, medication, supplements, digital programmes, and doctor consultations. Giving people the tools they need to maximise life.
To deliver on our transformative mission, we are guided by our 5 company values:
• Patients first.
• Learn fast.
• Own the quality.
• Succeed together.
• Care deeply.
Backed by top-tier investors, Numan is already having a positive impact on hundreds of thousands of patients here in the UK, and we want you to help us deliver this mission!

The Role:

The Head of Commercial, Obesity runs the obesity business day to day: the proposition, the P&L and the commercial results. You’ll set the plan with the [VP of Commercial], make the weekly calls, and be the first to know when something is off and why.

Most of the levers sit in other teams. Marketing, CRM, product, pricing and clinical ops all shape the obesity P&L, so you’ll need to point resource you don’t own at the right priorities. You win that resource with a clear commercial case and the numbers behind it.

The person who excels here thinks like an owner. They know CAC, CM2, cohort retention and approval rate without being asked, and they read the weekly numbers looking for the problem before anyone flags it. They care about patients, who come to Numan at a personal moment and need to trust us before they’ll stay.

About Numan    Founded in 2018, we’ve already grown to be a 300+ team distributed across the globe, united by a singular mission: empowering people to take control of their health.   Numan is transforming health: we’ve built a cutting-edge platform that integrates diagnostics, medication, supplements, digital programmes, and doctor consultations. Giving people the tools they need to maximise life.   To deliver on our transformative mission, we are guided by our 5 company values:    • Patients first. • Learn fast. • Own the quality. • Succeed together. • Care deeply.   Backed by top-tier investors, Numan is already having a positive impact on hundreds of thousands of patients here in the UK, and we want you to help us deliver this mission! Our benefits include...   📈  -  Share options. 🏖  -  25 days holiday, plus bank holidays (increasing to 30 the longer you stay with Numan).  🩺  -  Health insurance with Vitality. 🚘  - Electric car salary sacrifice scheme with Octopus. 🧸  -  Enhanced maternity and parental leave.  🥳  -  A day off on your Birthday!  🐥  -  Nursery benefit provided by YellowNest. 💼  -  Employee assistance programme (access to therapy, financial planning and discounts). ⚖️  -  Generous pension (includes both employee and employer contributions). 💻  -  Flexible working options, including a dog-friendly office in Farringdon.  📚  -  Personal training and development budget via Learnerbly.  👟  -  Wellhub membership, giving you access to over 2,000 locations in the UK.  🚲  -  Cycle to work scheme. 🚆  -  Season ticket loan.  %   -  Discount on Numan products for your friends and family. 🤲  -  Paid volunteering days.  📅  -  An additional 2 weeks off once you reach your 5th anniversary with Numan.   Diversity at Numan   At Numan, people are at the heart of who we are. We recognise and value the unique perspectives and experiences that individuals from all backgrounds bring.   We promote innovation and creativity, enabling us to tackle things from various viewpoints and are committed to equal opportunities and continuously strive to create a workplace where everyone feels respected, heard, and valued.   Embracing diversity isn't just our goal; it's our strength, driving us towards a more inclusive future.

You will:

  • Run patient growth, revenue and CM2 for obesity against plan. Build the plan with the [VP of Commercial], track performance weekly, explain the variances and act on them.
  • Shape what we sell, at what price and on what commitment. Weigh better unit economics against a wider funnel, and bring clear recommendations to leadership for the biggest decisions.
  • Lead the obesity commercial team and run the weekly obesity forum. Line up marketing, CRM, product and clinical ops behind the highest priorities.
  • Manage the day-to-day commercial relationships with Novo Nordisk and Eli Lilly, from launch planning to data sharing, working alongside senior leadership on the most strategic conversations.
  • Every commercial decision lands inside clinical guardrails. Build a relationship with the clinical team where each side trusts the other’s judgement, because patients need both.
  • Use AI in commercial work such as analysis, forecasting, CRM, creative and patient support. We want someone who has tried it in practice and learned from it.
  • You'll have:

    • Commercial or P&L responsibility for a category, product line or channel in a D2C subscription, marketplace or consumer health business, ideally against well-funded competitors.
    • Fluent in unit economics, and comfortable going from a cohort table to a pricing recommendation in the same meeting.
    • A track record of driving growth through teams they don’t manage directly.
    • Strong product instincts, held loosely. They’ll drop an idea they love when the numbers say so.
    • Examples of using AI to change how a team works.
    • Experience in a regulated market (healthcare, financial services, insurance) is a plus.
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