Lead Product Marketing Manager
Affirm👥 10,000+ employees🏢 Financial Services
• Lead GTM Strategy and Execution: Own the end-to-end strategy and execution of high-impact GTM initiatives across your product area—from beta to full launch.
Senior Manager, Web
🕒 16 days ago
Web StrategyDigital MarketingProduct ManagementWeb Analytics
📜 Description
- Develop and own the overarching web strategy aligning with marketing and business goals.
- Ensure consistency in design, layout, and messaging across all pages and regions.
- Conduct competitive analysis to identify digital trends and opportunities.
- Partner with cross-functional teams to align web priorities with business objectives.
- Lead end-to-end management of web-related projects from planning to execution.
- Leverage web analytics tools to monitor site performance and optimize user experience.
🛠️ Requirements
- 7+ years of experience in web, digital marketing, or product management, ideally in a B2B or SaaS environment.
- Proven ability to develop strategy and lead cross-functional alignment.
- Deep understanding of web analytics and performance optimization; fluent in GA4 and conversion tracking.
- Strong familiarity with A/B testing tools and SEO/SEM principles.
- Excellent communicator capable of translating data into clear narratives.
- Highly organized project manager experienced in agile workflows.
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