Marketing Manager (Climate Tech)

About Us

Climate change is creating unprecedented challenges worldwide. Mitiga Solutions helps organizations understand, anticipate, and manage climate-related risks with cutting-edge science and technology.

Born from the Barcelona Supercomputing Center, we combine climate science, advanced modelling, and AI to turn complex data into actionable insights, from real-time forecasting to long-term projections.

Our mission: empower organizations to build resilience and adapt.

We're looking for a Marketing Manager to own and grow Mitiga's B2B demand generation engine. You'll be responsible for turning our marketing efforts into qualified opportunities, working closely with Sales to build pipeline and drive revenue.

This is a hands-on, commercially oriented role. You'll own the full funnel across inbound, SEO, paid acquisition, website optimisation, content, campaigns and selected events, while continuously using data to understand what's working, what isn't, and where to invest next.

You'll market a technically complex product to sophisticated buyers across infrastructure, energy and financial services. You'll need to be comfortable translating climate science, data and technology into clear commercial value, while also getting into the details of campaigns, funnels and performance metrics.

What You'll Do

Demand Generation & Pipeline

• Own and grow Mitiga's B2B demand generation strategy, from awareness and acquisition through lead qualification and conversion.

• Build, launch and optimise multi-channel demand generation programmes across SEO, inbound, paid acquisition, email, content, partnerships and selected industry events.

• Define and continuously refine our ICP, target accounts and buyer personas, prioritising the audiences and opportunities with the highest commercial potential.

• Work closely with AEs and BDRs to align marketing and Sales, improve lead quality, support outbound initiatives and maximise pipeline generation.

• Identify funnel bottlenecks and run experiments to improve conversion from visitor → lead → MQL → opportunity → revenue.

• Track marketing performance against business outcomes, including pipeline contribution, conversion rates, CAC/CPL and channel ROI, and use these insights to guide investment and priorities.

Growth, Website & Acquisition

• Own the performance and continuous optimisation of our website and landing pages, with a focus on conversion and qualified demand, not just traffic.

• Develop and execute SEO and inbound strategies that attract high-intent audiences and generate qualified leads.

• Plan and optimise paid acquisition across relevant channels, working directly with platforms and/or external partners.

• Use analytics, CRM data and experimentation to identify growth opportunities and improve campaign performance.

• Build and improve lead nurturing, lifecycle and marketing automation processes in collaboration with Sales and Operations.

Go-to-Market, Positioning & Content

• Support Mitiga's go-to-market strategy in close collaboration with the Commercial and Product teams.

• Strengthen Mitiga's positioning, messaging and value proposition, translating complex climate science, data and modelling into clear commercial value.

• Develop content that supports both demand generation and Sales, including thought leadership, case studies, landing pages, email campaigns, webinars and sales enablement materials.

• Stay close to developments in climate risk, energy transition, infrastructure resilience and relevant regulation, turning industry insights into compelling marketing opportunities.

• Run campaigns end-to-end, from identifying the opportunity and defining the hypothesis to execution, measurement and post-mortem.

Team & External Partners

• Manage and develop a small in-house marketing team member.

• Brief, manage and challenge external agencies and freelancers across areas such as SEO, paid media, content and design.

• Set clear priorities, timelines and success metrics across internal and external marketing contributors.

• Ensure execution remains focused on the initiatives that have the greatest potential commercial impact.

Stakeholder Communication

• Report to the executive team on marketing performance, pipeline contribution, key experiments and growth priorities.

• Work cross-functionally with Sales, Product, Science and Partnerships to turn business opportunities into marketing initiatives.

• Bring a data-driven and commercial perspective to decision-making, while being able to communicate clearly with both technical and non-technical stakeholders.

What We're Looking For

• 5+ years of experience in B2B marketing, ideally in a startup, scale-up or SaaS, data, AI or deeptech company.

• Proven track record in demand generation and lead generation, with a strong focus on pipeline and revenue.

• Hands-on experience across SEO, inbound, paid acquisition and website optimisation.

• Experience working closely with Sales/BDR teams and managing the full marketing funnel.

• Relevant industry experience in at least one of the following areas: Climate Tech, Deeptech or B2B Data as a Service (DaaS). We are looking for candidates who have directly marketed technically complex products or solutions in one of these environments.

• Strong commercial and entrepreneurial mindset, with a data-driven approach and the ability to take ownership and execute.
  
  Important: Experience in generic B2B SaaS, digital marketing or AI alone will not be sufficient. We are specifically looking for candidates with direct experience in Climate Tech, Deeptech or B2B Data as a Service, combined with strong demand generation and commercial marketing capabilities.