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Marketing Generalist

πŸ“… Jul 27
πŸ“ πŸ‡¨πŸ‡΄ Colombia - Remote🎹 Mid-levelπŸ’³ Digital Marketing ManagerπŸ“’ πŸ‡¬πŸ‡§ English RequiredπŸ“’ πŸ‡ͺπŸ‡Έ Spanish RequiredπŸ’Ό Full-Time
Content StrategySocial Media ManagementVideo EditingPodcast And Youtube Content
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πŸ“œ Description

  • Plan and produce content, including social calendars, podcast and YouTube video edits, and Substack copy.
  • Manage social media posting, community engagement, and channel growth for both brands.
  • Support digital promotion of a newly launched online course.
  • Create brochures, one-pagers, and presentations for marketing and retail buyer conversations.
  • Advise founders on positioning, campaigns, and channel strategy, and propose alternatives when needed.
  • Maintain marketing workflows and records in Monday CRM.

πŸ› οΈ Requirements

  • Fully bilingual in English and Spanish, written and spoken.
  • Marketing experience in consumer/CPG or wellness/health categories.
  • Mid-level experience: enough hands-on background to advise on strategy, not an entry-level or executive-level profile.
  • Hands-on video editing skills.
  • Proven ability to work autonomously and remotely, without close supervision.
  • Strong written and verbal communication skills.
Full job description

We're looking for a Bilingual Marketing Generalist to become the go-to marketing partner for two founder-led U.S. businesses: Earthy Gourmet, a health-education and culinary brand built around a newly launched online course, podcast, YouTube channel, and Substack, and Local When We Can, a specialty food brokerage that connects CPG food brands with retailers like Walmart, Sprouts, and Trader Joe's.

You'll work directly with the two founders β€” no layers of management in between β€” owning everything from content strategy and social media to video editing and buyer-facing collateral. This is a role for someone who wants real ownership: enough experience to guide marketing decisions, not just execute a brief, and comfortable operating independently in a fully remote setup.

Responsibilities

  • Plan and produce content across both brands, including social media calendars, video editing for a podcast and YouTube channel, and Substack copy.
  • Manage day-to-day social media for both brands β€” posting cadence, community engagement, and channel growth.
  • Support the digital promotion and marketing of a newly launched online course.
  • Design marketing collateral, including brochures, one-pagers, and presentations, particularly materials used in retail buyer conversations.
  • Proactively advise on positioning, campaign direction, and channel strategy β€” flagging what isn't working and proposing alternatives.
  • Maintain marketing workflows and records in a Monday CRM.
  • Communicate clearly, concisely, and consistently in a fully remote, cross-timezone environment.

Requirements

Requirements

  • Fully bilingual in English and Spanish, written and spoken.
  • Marketing experience in consumer/CPG or wellness/health categories.
  • Mid-level experience: enough hands-on background to advise on strategy, not an entry-level or executive-level profile.
  • Hands-on video editing skills.
  • Proven ability to work autonomously and remotely, without close supervision.
  • Strong written and verbal communication skills.

Benefits

Fully remote

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