Senior Director, Performance Marketing

About Lovevery

Lovevery is a direct-to-consumer startup co-founded by successful serial entrepreneurs and based in Boise, Idaho. Our customers are parents, and our mission is to help them feel confident they are giving their children meaningful development experiences in the critical early years of life. Taking a science-based approach, Lovevery products have won awards from Red Dot, Parents’ Choice, and NAPPA.

The Role

Lovevery is looking for a Sr. Director of Performance Marketing to lead our paid acquisition strategy across North America, Europe, and APAC. This is a high-impact role: you'll own a multi-million dollar global ad investment and be directly accountable for the growth it drives, from immediate performance to long-term business outcomes.

You'll lead a team responsible for the full scope of performance marketing — day-to-day advertising operations as well as the strategic tests that shape where we invest next. That means setting the agenda for platform optimization, ad creative, and channel strategy across a complex, multi-market portfolio, while building the analytics and reporting rigor to know what's actually working and why.

The right person for this role thinks like an owner. You're as comfortable in the data — tracking performance, spotting trends, stress-testing what's scalable — as you are thinking about the Lovevery customer: who they are, what motivates them, and how that should shape creative and channel strategy. You'll blend that analytical instinct with genuine customer empathy to turn a significant media budget into sustainable, efficient growth.

Responsibilities

• Own performance marketing across North America, Europe, and APAC, setting budget allocation and pacing to hit both short term and long term growth, CAC and payback goals
• Lead day to day media operations across core channels, ensuring campaigns are optimized, budgets are deployed efficiently and performance issues are caught and corrected quickly (within hours)
• Partner closely with creative to ideate, develop, and iterate on ad creative, using performance data and staying close to social trends to inform what messaging, formats, and hooks will resonate with Lovevery’s audience
• Build and maintain the analytics structure needed to track performance accurately - from campaign-level metrics to broader marketing mix and incrementality, from monthly metrics down to intra-day for quick troubleshooting
• Set the testing roadmap for performance marketing, identifying tests that have the potential to meaningfully move the growth needle
• Manage and develop a team of performance marketers, setting goals, providing coaching and feedback, and building a structure and process that supports the needs of the business
• Serve as the internal expert on paid channel dynamics, platform changes and industry trends, translating what’s happening in the broader market to opportunities for Lovevery
• Collaborate cross-functionally with other marketing verticals (influencer, social, product marketing, lifecycle, etc) as needed to ensure brand consistency and create the best quality and most compelling ad content
• Be willing to jump in, explore, test and measure any new paid advertising opportunities that look compelling for Lovevery. Be as comfortable leading and coaching as you are also getting hands-on in accounts as needed.
• Champion a deep understanding of the Lovevery customer within the team, ensuring targeting, messaging, and channel strategy stay grounded in what motivates parents to engage with the brand

About You

• 10+ years of experience in performance marketing with a track record of managing significant paid media budgets (ideally $10M+ annually) across multiple channels
• Experience leading performance marketing across international markets, with an understanding of how channel mix, platform dynamics, and customer behavior vary by region
• Deep expertise across major paid acquisition channels (Meta, Google, Tiktok, and similar), including hands-on knowledge of platform optimizations, bidding strategies, and measurement
• Strong analytical fluency - comfortable working with attribution models, marketing mix modeling, and incrementality testing, and able to translate complex data into clear recommendations for the business
• Strong understanding of marketing technology capabilities, with the ability to troubleshoot and work with data and dev teams as needed. Comfortable seeking out and implementing opportunities to automate tasks using new tools (including AI as appropriate)
• Proven people leadership experience, having developed and managed high-performing teams
• A track record of partnering effectively with creative, influencer, brand, product, and finance teams to align performance marketing strategy with broader company goals
• Experience operating in a high-growth or DTC environment, with the judgement to balance short-term performance targets against long-term brand and business health. Innate curiosity for what drives true growth.
• Excellent communication skills, with experience presenting strategy and results to all levels across an organization
• Impeccable attention to detail and an action-oriented mindset that’s comfortable in a fast-paced and dynamic environment
• Genuine enthusiasm for Lovevery’s mission and a strong intuition for what motivates parents of young children - blending rigorous data analysis with real customer empathy

The Benefits/Perks You’ll Enjoy

• Competitive salary, benefits and stock option package
• 3 weeks PTO in year 1 +14 paid holidays
• Generous parental leave
• Any equipment you need to get the job done
• Free/discounted Lovevery products
• Remote working option available anywhere in the US

Salary Range Information

Based on market data and other factors, the salary range for this position is $125,000 to $175,000. However, a salary higher or lower than this range may be appropriate for a candidate whose qualifications differ meaningfully from those listed in the job description.

Lovevery is proud to be an equal opportunity employer that values diversity in all forms. All employment decisions at Lovevery are based on business needs, job requirements, and individual qualifications, without regard to race, religion, national origin, sexual orientation, gender identity, HIV status, marital status, or any other status protected by the laws or regulations in the locations where we operate.