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Paid Content Manager (Lovehoney US)

📅 Jul 28
Influencer MarketingContent PartnershipsPaid ContentDigital Brand Marketing

📜 Description

  • Own the strategy, planning, and delivery of paid content activity across creators, influencers, publishers, podcasts, and editorial partnerships.
  • Identify and develop partnerships with trusted voices and platforms that strengthen Lovehoney's brand authority and reach new audiences.
  • Manage campaigns end-to-end, from briefing and partner selection through to execution, optimisation, and performance analysis.
  • Build and maintain strong relationships with partners across different commercial models, ensuring investment delivers measurable impact.
  • Work closely with PR, Brand, Creative, and Commercial teams to ensure paid content supports wider brand strategy and business objectives.

🛠️ Requirements

  • Strong experience in influencer marketing, content partnerships, paid content, or digital brand marketing within a fast-moving consumer or ecommerce environment.
  • Proven ability to build creator, publisher, or editorial partnerships that deliver measurable commercial results.
  • Strong commercial and analytical skills, with the ability to evaluate campaign performance and optimise investment decisions.
  • Excellent creative judgement, with the ability to develop authentic content strategies that resonate with target audiences.
  • Strong stakeholder management skills, with experience collaborating across PR, Brand, Creative, and Commercial teams.
  • Genuine curiosity and a proactive mindset, with a passion for storytelling, culture, and the evolving creator economy.
  • Openness to using AI tools, GPTs, and automation to improve campaign planning, research, reporting, and efficiency.

Benefits

  • A competitive salary that values your skills and expertise.
  • Comprehensive pension scheme for financial security.
  • Health cash plan and gym discounts, with £15 a month towards the gym of your choice.
  • Generous staff discounts and an annual bonus scheme.
  • Complimentary 1Password Family account for secure password management.
Full job description

Lovehoney Group is the world’s leading sexual wellbeing company, with the mission to elevate pleasure through innovative technologies, a data-driven approach, and foster creative and fresh perspectives on intimacy. We offer exciting brands with innovative, high-quality sex toys, lingerie, and accessories in a streamlined online shopping experience.

At Lovehoney, we employ over 800 passionate and progressive individuals across 11 global offices, each person contributing a unique blend of talents to our diverse workforce. We are proud to be a company that thrives by doing things differently, challenging expectations and stereotypes while making a positive impact on our customers’ lives.

Join us at Lovehoney, where pleasure combines with creativity, data, and innovation!

We are currently looking for a Paid Content Manager who will be integral to driving high-level performance across Lovehoney Group. Partnering closely with PR, Brand, Creative, and Commercial teams, your focus will be on building Lovehoney’s authority through paid content partnerships, creators, publishers, and editorial collaborations. In this role, you will combine your commercial judgement with your creative instinct and analytical mindset to identify impactful opportunities, optimise investment, and help establish Lovehoney as the leading global expert in sexual wellness.

Lovehoney Group is an equal opportunities employer. We promise that every qualified person will be evaluated according to skills regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation.  If you require accommodations during the interview process due to a disability, please inform your Talent Acquisition Specialist so that we can ensure a smooth and inclusive experience for all candidates.  At Lovehoney Group, we embrace innovative technologies to enhance our recruitment process. We leverage artificial intelligence during screening interviews for CV reviews and note-taking. We prioritize transparency and respect your preferences, so you'll have the option to opt out of recording and AI-driven note-taking while still receiving full and fair consideration for the role.  We currently have a hybrid work model supporting a blend of in-office and remote work (3 days per week in-office)   If we sparked your interest and you are open to embarking on your professional path with us, please visit our Lovehoney careers page to apply: Careers | Lovehoney Group   Our privacy policy is available here: Privacy Policy | Lovehoney Group

What you will do

  • Own the strategy, planning, and delivery of paid content activity across creators, influencers, publishers, podcasts, and editorial partnerships.
  • Identify and develop partnerships with trusted voices and platforms that strengthen Lovehoney’s brand authority and reach new audiences.
  • Manage campaigns end-to-end, from briefing and partner selection through to execution, optimisation, and performance analysis.
  • Build and maintain strong relationships with partners across different commercial models, ensuring investment delivers measurable impact.
  • Work closely with PR, Brand, Creative, and Commercial teams to ensure paid content supports wider brand strategy and business objectives.
  • Use data, insights, AI tools, and emerging trends to improve campaign effectiveness, reporting, and ways of working.
  • What you should bring

  • Strong experience in influencer marketing, content partnerships, paid content, or digital brand marketing within a fast-moving consumer or ecommerce environment.
  • Proven ability to build creator, publisher, or editorial partnerships that deliver measurable commercial results.
  • Strong commercial and analytical skills, with the ability to evaluate campaign performance and optimise investment decisions.
  • Excellent creative judgement, with the ability to develop authentic content strategies that resonate with target audiences.
  • Strong stakeholder management skills, with experience collaborating across PR, Brand, Creative, and Commercial teams.
  • Genuine curiosity and a proactive mindset, with a passion for storytelling, culture, and the evolving creator economy.
  • Openness to using AI tools, GPTs, and automation to improve campaign planning, research, reporting, and efficiency.
  • What we can offer you

  • A competitive salary that values your skills and expertise, because we know you deserve it.
  • Secure your financial future with a comprehensive pension scheme, so you can enjoy peace of mind knowing you are taken care of.
  • Keep your mind and body in top shape with a health cash plan and gym discounts, with £15 a month towards the gym of your choice.
  • Treat yourself and your loved ones with our generous staff discounts and be rewarded for your hard work with our fantastic annual bonus scheme.
  • Work with a company that cares about your well-being and success and join our supportive and dynamic team.
  • Stay secure at work and at home with a complimentary 1Password Family account. All Lovehoney Group employees can invite up to five family members to join, offering your household a safe and simple way to manage passwords and sensitive information safely and easily.
  • Our interview process

  • CV review
  • Interview with one of our Talent Acquisition Team Members
  • Hiring Manager Interview
  • Task
  • Hiring Team Interview
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