B2B/Trade Marketing Expert, Americas

Lovehoney Group is the world’s leading sexual wellbeing company, with the mission to elevate pleasure through innovative technologies, a data-driven approach, and foster creative and fresh perspectives on intimacy. We offer exciting brands with innovative, high-quality sex toys, lingerie, and accessories in a streamlined online shopping experience.

At Lovehoney, we employ over 800 passionate and progressive individuals across 11 global offices, each person contributing a unique blend of talents to our diverse workforce. We are proud to be a company that thrives by doing things differently, challenging expectations and stereotypes while making a positive impact on our customers’ lives.

Join us at Lovehoney, where pleasure combines with creativity, data, and innovation!

We are currently looking for a B2B/Trade Marketing Expert, Americas who will be integral to driving high-level performance across Lovehoney Group. Partnering directly with the B2B Marketing Manager your focus will be on B2B Trade Marketing, Tradeshow and Event planning, and Brand Management and Sales Enablement. In this role, you will combine your appreciation for organization and proactive planning with your capacity for creative execution. You will develop skills crucial to advancing in a competitive, fast-paced retail sector, all within a company that prizes dedication and results.

TRADE MARKETING

• Responsible for the regional marketing execution of Lovehoney Group brands B2B Trade communications and programs

• Prepare, execute and report on regional marketing plans and budgets

• Plan and execute B2B communications- emails, news letters, Retail Guides, maintain B2B Partner website, Creative Library, and Online Academy.

• Create and implement regional B2B and B2B2C campaigns and promotions that contribute to yearly revenue targets and the overall growth of the brands in the Americas region  

• Manage regional advertising contracts with B2B and industry media

• Track and report program budgets and results    

EVENT PLANNING & TRADE SHOWS

• Plan and execute trade shows and events in the USA and Canada

• Create proposals for C-Level approval

• Research and recommend venues, programs, entertainment etc

• Act as a facilitator to bring stakeholders together for alignment and decision making as it relates to event planning and Trade Show planning

• Coordinate contracts with external Vendors and internal Legal teams with exceptional attention to detail

• Source and manage external vendors and suppliers

• Track and report budgets and roadblocks

BRAND MANAGEMENT & SALES ENABLEMENT

• Responsible for regional implementation of go-to-market plans for product launches using guidelines and toolboxes provided by Global Marketing  

• Collaborate with internal and external design and content experts to develop region specific creative assets for all touchpoints including print and digital POS merchandise, B2B training materials, in-store merchandising materials, sales presentations, webinars, OOH advertising, trade advertising  

• Work closely with Account Managers to develop customized marketing programs for key accounts  

• Ensure compliance of brand identity across all touch-points  

• Communicate regional insights, requirements, best practices and opportunities to Global Marketing  

• Manage, track and replenish inventory for point-of-sale and merchandising items