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Senior Manager, Product Marketing

📅 Jul 16
Product MarketingGrowth MarketingAudience StrategyMarket Validation

📜 Description

  • Own segment strategy and validation: Define which identity, affinity, and org segments represent real acquisition and retention opportunities for Kindred.
  • Run structured tests to validate PMF signal, focusing on liquidity, activation, and retention by segment.
  • Build the GTM motion for priority audiences: Develop positioning, messaging, channel strategy, and retention hooks.
  • Equip cross-functional teams with actionable briefs based on customer insights and segment learnings.
  • Design and own the test roadmap, defining hypotheses and success criteria.
  • Act as the voice of the customer, translating insights into recommendations for Product and Growth leadership.

🛠️ Requirements

  • 10+ years of experience in product marketing, growth marketing, or audience strategy.
  • Proven track record of segment or market validation work.
  • Research-forward and analytically rigorous.
  • Sharp positioning instincts and ability to adapt messaging across channels.
  • Cross-functional operator with experience working closely with Product, Growth, and Data.
  • Strong writing and communication skills.

Benefits

  • Competitive cash compensation and equity
  • Comprehensive health benefits
  • Flexible time off, plus 12 paid holidays per year
  • $4,000 annual travel stipend to help offset travel-related costs
  • Remote-first and remote-flexible work environment, with opportunities to work from anywhere and gather in person, including at Kindred HQ
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