As a GTM Marketing Manager, you will lead the go-to-market planning for new products, ensuring successful launches through strategic execution and cross-functional collaboration.
GTM / Growth Manager
📜 Description
- Develop, execute, and iterate comprehensive go-to-market strategies and growth marketing initiatives.
- Test, measure, and scale diverse growth tactics, analyzing conversion funnels and user retention metrics.
- Evaluate pricing strategies and user journeys to maximize engagement and revenue growth.
- Collaborate with founders and marketing teams to align growth strategies with product roadmaps.
- Engage with creator ecosystems to promote an ethical audio platform built on licensed data.
🛠️ Requirements
- 5+ years of experience in growth marketing, B2C customer acquisition, and go-to-market strategy.
- Strong knowledge of modern audio technologies and generative audio products.
- Proven history of driving user base expansion and optimizing pricing/conversion frameworks.
- Proactive advocate for data-driven marketing experimentation.
- Self-motivated professional able to work independently in a remote setting.
✨ Benefits
- Design and manage targeted digital marketing and social media campaigns to promote brand vision and creator onboarding.
Full job description
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a GTM / Growth Manager based in India.
In this key leadership role, you will take full ownership of go-to-market strategy and B2C customer acquisition for an innovative, well-funded generative audio AI platform built on fully licensed data. Working remotely from India alongside an international team of researchers, technologists, and music enthusiasts, you will drive user growth, champion ethical AI technology, and onboard creator communities worldwide. Partnering closely with the founders and marketing team, you will design experimental growth frameworks, optimize conversion funnels, and scale digital campaigns that connect creators with fair, licensed music tools. This is a high-impact opportunity for a growth marketing strategist passionate about ethical technology and creative empowerment. By taking charge of user acquisition and brand advocacy, you will enable the founding team to focus on scaling core operational horizons. Joining an ethical pioneer in audio technology, your strategic vision will help shape the future of AI-assisted music generation.
Accountabilities:
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GTM & Growth Strategy: Develop, execute, and iterate comprehensive go-to-market strategies and growth marketing initiatives to accelerate B2C user acquisition and platform adoption.
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Campaign & Content Leadership: Design and manage targeted digital marketing and social media campaigns to champion brand vision, technology value, and creator onboarding.
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Growth Marketing & Experimentation: Test, measure, and scale diverse growth tactics, analyzing conversion funnels, user retention metrics, and customer acquisition costs.
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Pricing & Conversion Optimization: Evaluate pricing strategies, conversion methods, and user journeys to maximize user engagement, subscriptions, and revenue growth.
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Founder Collaboration: Partner directly with company founders and marketing teams to align growth strategies with product roadmaps and broader operational goals.
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Community & Creator Advocacy: Engage with creator ecosystems, promoting an ethical audio platform built on licensed data that fairly credits and compensates musicians.
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Professional Experience: 5+ years of experience in growth marketing, B2C customer acquisition, and go-to-market strategy, preferably within tech, software, or digital media platforms.
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Domain & Industry Knowledge: Strong knowledge of modern audio technologies, generative audio products, or creative digital tools.
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Track Record of Growth: Proven history of driving user base expansion, designing multi-channel growth campaigns, and optimizing pricing/conversion frameworks.
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Process & Tech Mindset: Proactive advocate for agentic technologies, process automation, and data-driven marketing experimentation.
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Travel & Autonomy: Driven, self-motivated professional able to work independently in a remote setting and available for occasional international travel.
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Preferred Qualifications: Understanding of music rights, publishing, and licensing; B2B marketing experience; or a personal background as a musician, producer, DJ, or content creator.
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Competitive Compensation: Highly competitive base salary range ($120,000 – $150,000 equivalent) paired with meaningful equity participation.
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100% Remote Flexibility: Complete location independence.
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Ethical Tech Mission: Be part of an audio AI pioneer built on fully licensed data, in-house trained models, and fair artist compensation.
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Global Community: Collaborate with a passionate, international team of researchers, engineers, and music lovers.
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High Operational Impact: Key strategic role with high visibility and direct influence on company growth and market positioning.
Requirements:
Benefits:
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