Own the law firm’s digital marketing strategy, with SEO as the core focus, while managing Google Ads, social channels, website content, and performance reporting to grow online visibility.
eCommerce Marketing Specialist/Consultant
📜 Description
- Research keywords and optimize product pages, websites, and blog posts for search.
- Build keyword rankings and report on search performance and analytics.
- Support social media content creation, engagement, and planning.
- Enhance and execute advertising strategies on platforms such as Google Ads and Bing Ads.
- Create and analyze email campaigns, adjusting them based on feedback and performance.
- Design on-brand marketing materials and coordinate with vendors, designers, and photographers.
🛠️ Requirements
- At least 3+ years in digital marketing/content marketing/SEO & Search Engine, Marketing/Social Media Marketing or equivalent, preferably geared towards web applications and ecommerce products
- Bachelor’s Degree or above in design, marketing, business or equivalent
- Experience in Adobe Suites (Photoshop, Illustrator, etc) and able to create graphic designs independently
- Experience using email marketing platforms such as Klaviyo or Mailchimp
- Ability to think creatively to develop, design, or create new ideas, relationships, systems or products, including artistic contributions
- Ability to make decisions and solve problems by analyzing information and evaluating results to choose the best solution
- Demonstrate interpersonal skills while working with people inside and outside of the organization
- Capability in planning, coordinating and prioritizing work in a fast-paced, dynamic environment
- Expertise with Microsoft Office products, especially PowerPoint, Excel & Word
- Expertise with video editing is a bonus
Full job description
Company Description
We are looking for a Marketing/Digital Design Specialist to assist our ecommerce company with its marketing and advertising efforts. They may be involved in many projects, including helping to identify marketing needs & implementing actionable items. This person would work directly with our team to aid in our current efforts to continue to build our brand’s presence.
Our ideal candidate will be interested in SEO, Graphic Design & Digital (Social Media, Ads, & Email) Marketing. They will be able to work as part of a team and be comfortable collaborating on multiple projects. We’re looking for someone with exceptional problem-solving and organizational skills and the ability to manage your own time.
Job Description
ROLES/RESPONSIBILITIES
Search Engine Optimization (SEO)
Perform keyword research for products pages, websites, and blog posts
Optimize products pages, websites, and blog posts for search
Create end of month reports for search performance and analytics
Build keyword ranking for our ecommerce websites.
Social Media & Ads Marketing
Assist Project Managers with content creation, engagement and planning to expand our social media presence.
Enhance and execute advertising strategies on search engines such as Google Ads, Bing Ads, etc.
Email Marketing
Help with creating email campaigns and strategies to target potential clients
Analyze and adjust campaigns based on feedback and performance
Graphic Design
Create on-brand signage and marketing materials for various marketing channels and websites using Adobe Suite.
Work with vendors, designers and photographers to product marketing materials as needed.
Perform other creative and marketing tasks as needed.
Qualifications
At least 3+ years in digital marketing/content marketing/SEO & Search Engine, Marketing/Social Media Marketing or equivalent, preferably geared towards web applications and ecommerce products
Bachelor’s Degree or above in design, marketing, business or equivalent
Experience in Adobe Suites (Photoshop, Illustrator, etc) and able to create graphic designs independently
Experience using email marketing platforms such as Klaviyo or Mailchimp
Ability to think creatively to develop, design, or create new ideas, relationships, systems or products, including artistic contributions
Ability to make decisions and solve problems by analyzing information and evaluating results to choose the best solution
Demonstrate interpersonal skills while working with people inside and outside of the organization
Capability in planning, coordinating and prioritizing work in a fast-paced, dynamic environment
Expertise with Microsoft Office products, especially PowerPoint, Excel & Word
Expertise with video editing is a bonus
Additional Information
Job Type: Full-Time/Part-Time/Freelance
Work Location: New York, NY / Long Island, NY
Work Remotely: Yes (NYC area preferred)
All your information will be kept confidential according to EEO guidelines.
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