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ASO Manager

📅 Apr 8
ASOMobile GrowthDigital MarketingPerformance Marketing

📜 Description

  • Own creative testing processes across assigned titles, including setup, validation, tracking, documentation, and follow-up.
  • Manage keyword optimization processes, including research, implementation, tracking, and ongoing refinement.
  • Monitor and analyze store KPIs such as CVR, installs, visibility, and organic traffic trends.
  • Analyze paid and organic traffic interactions, focusing on organic performance and store impact.
  • Prepare analyses and recommendation proposals based on store data and experiment results.
  • Execute metadata updates, asset uploads, and store changes accurately and on time.

🛠️ Requirements

  • Experience in ASO, mobile growth, digital marketing, performance marketing, or a related analytical role.
  • Understanding of App Store and Google Play environments.
  • Familiarity with key store KPIs, including CVR, installs, visibility, and organic traffic.
  • Experience with creative testing, A/B testing workflows, or experimentation processes.
  • Experience with keyword research and keyword optimization for app stores.
  • Strong attention to detail and high operational accuracy.
Full job description

At Huuuge Games we make top-grossing mobile games that bring people together through fun and social experiences.

Become part of an exciting adventure, bringing joy to millions of players around the world from one of our offices in Poland.
We are an in-office-first company and operate in a hybrid model (3 days from the office).

Join the team responsible for shaping how Huuuge Games titles are discovered, evaluated, and converted in the app stores. As an ASO Manager, you will own creative testing and keyword optimization processes across assigned titles, helping improve organic visibility, conversion, and store performance through data-driven decisions and continuous experimentation.

How will you make an impact with us?

  • Own creative testing processes across assigned titles, including setup, validation, tracking, documentation, and follow-up.

  • Own keyword optimization processes across assigned titles, including research, implementation, tracking, and ongoing refinement.

  • Monitor and analyze store KPIs such as CVR, installs, visibility, and organic traffic trends.

  • Analyze paid and organic traffic interactions, with particular focus on organic performance and store impact.

  • Prepare analyses and recommendation proposals based on store data, experiment results, and observed trends.

  • Identify anomalies, risks, and emerging optimization opportunities.

  • Execute metadata updates, asset uploads, and store changes accurately and on time.

  • Work closely with Creative and other stakeholders to support store experiments and asset updates.

  • Maintain structured documentation of experiments, keyword learnings, and store performance insights.

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