🕒 4 days ago
Shape product positioning and launch strategies for cybersecurity solutions, translating complex behavioral-AI concepts into clear buyer messaging, content, and sales enablement that supports demand and pipeline.
Product Marketing Manager, Exposure Management
📅 Aug 17
Product MarketingB2B SaaS MarketingCybersecurityExposure Management
📜 Description
- Own exposure management positioning and messaging across the organization.
- Translate platform capabilities, research findings, vulnerabilities, and attack techniques into clear buyer-facing narratives.
- Create educational content, buyer guides, webinars, and web pages for security buyers.
- Lead flagship research, integrated campaigns, and major launch moments.
- Develop sales and partner enablement, including pitch decks, battlecards, demo narratives, and training.
- Drive demand programs, customer proof, partner campaigns, and market research.
🛠️ Requirements
- 7+ years in B2B SaaS marketing, including 4+ years in product marketing; cybersecurity experience required.
- Experience running launches in a high-velocity environment.
- Experience marketing to CISOs and security operations teams and explaining complex technical concepts to buyers.
- Exceptional writing skills, with external-facing content samples for security buyers.
- Campaign experience that demonstrates pipeline impact.
- Self-starter who thrives as a generalist on a lean team and ships quickly.
- Original research or industry report experience; identity protection, threat intelligence, or OSINT experience is preferred.
- Comfort speaking to technical security audiences at webinars or conferences is preferred.
Full job description
hatch I.T. is partnering with VanishID to find a Product Marketing Manager. Please see details below:
About the Role
VanishID is hiring a Product Marketing Manager to own their exposure management story. Security budgets still point at infrastructure while attackers target people, and the market is only starting to wake up to that gap. Your job is to make VanishID the company buyers and analysts think of when they do. This is a roll-up-your-sleeves role that blends product marketing, content, and campaign strategy, because on a lean team the story is not told with one skill. You will write the research the press quotes, build the pages and programs that teach CISOs a problem they have been told they cannot fix, arm their sales team and partners to win, and orchestrate campaigns that turn attention into pipeline.
It's an amazing time to join VanishID as one of their early employees. You will witness the impact of your work every day at this stage and reap the financial benefits. You will join a small, senior marketing team reporting to the VP of Marketing, where a peer product marketer owns their executive protection and workforce protection lines, along with brand and web. If you thrive in an energetic, focused environment and want to be surrounded by the momentum of equally driven teammates, VanishID will be a great place for you.
We are a remote-first company and are open to candidates throughout the United States. This role is not eligible for visa sponsorship.
About the Company
VanishID is redefining digital executive protection. Their agentic AI platform continuously finds and removes executives' exposed personal information from data broker sites, neutralizes compromised credentials, and feeds security teams human-risk intelligence that strengthens the entire security program. Customers include Fortune 50 enterprises, major banks, healthcare systems, critical infrastructure operators, and family offices — in a category that is winning real security budget right now.
Responsibilities:
Qualifications:
Preferred Qualifications:
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