Sales Development Representative

We’re building the next generation of employee benefits infrastructure.

At Happl, we help global teams design, manage, and scale benefits that actually work for their people by using AI, across flex allowances, benefits, insurance, recognition, and wellbeing, all in one intelligent platform.

Happl is backed by leading investors such as YCombinator, 6Degrees Capital, and more, known for backing leading companies such as Deel, Rippling, Airbnb, Coinbase, Dropbox, and most recently was awarded a place in the UK’s top 100 startups for 2026.

About the role

This role sits within Happl’s Go-To-Market (GTM) team, working closely with Sales, Marketing, Product, and Leadership to drive our next phase of growth.

As a Business Development Representative, you’ll be the first point of connection between Happl and future customers. You’ll identify and engage forward-thinking companies, open meaningful conversations with HR and Finance leaders, and build the pipeline that powers our expansion.

You’re not just generating leads, you’re creating opportunities, building relationships, and helping organisations discover a better way to support their people. Your work will directly shape Happl’s growth and play a key role in scaling a new category of employee benefits infrastructure.

This is a hybrid role based in London, with an expectation of working from the office at least 2–3 days per week.

What you’ll be doing

• Owning the top of Happl’s sales funnel, creating high-quality pipeline that fuels our growth

• Identifying and engaging ambitious companies ready to modernise their employee benefits

• Opening conversations with HR, Finance, and executive leaders at high-growth and enterprise organisations

• Building strategic target account lists and executing thoughtful, high-conviction outreach

• Creating opportunities through calls, email, LinkedIn, events, and creative outbound campaigns

• Partnering closely with Account Executives to convert opportunities into customers

• Becoming an expert in Happl’s product, market, and customer pain points

• Using modern GTM tools, data, and AI to work smarter and maximise impact

• Feeding insights back to product and leadership to shape our GTM strategy and positioning

What we’re looking for

• 2+ years experience in a BDR, SDR, sales, or customer-facing role (SaaS or startup experience is a plus)

• Highly motivated, ambitious, and excited by the opportunity to build something early

• Confident communicator, comfortable speaking with senior stakeholders (HR, Finance, leadership)

• Curious, coachable, and eager to learn about sales, startups, and the employee benefits space

• Organised and disciplined, with strong attention to detail and follow-through

• Comfortable using modern tools (CRM, LinkedIn, email, and AI tools like ChatGPT)

• Self-starter mentality, with a strong sense of ownership and accountability

• Ambition to progress into Account Executive or senior commercial roles as you grow

If you don’t meet every requirement but feel this role fits your trajectory, we’d still love to hear from you.

Why join Happl

• Help shape the future of employee benefits

• Competitive base salary and commission

• Meaningful equity in an early stage growing business

• Flexible hybrid working from day one

• Access to your own Happl benefits platform

• Optional enrolment in Private Health Insurance

• Optional enrolment in Dental insurance, including family cover

• A flexible Wellbeing budget to spend on whatever wellbeing means to you

• Learning & Development (L&D) allowance

• Pension scheme from day one

• Rapid career progression in a scaling commercial team

• A genuine opportunity to influence how we sell, not just what we sell.

About the Interview

• Call 1: 20-min Intro call with Ben (COO & CoS)

• Call 2: 30-min deep dive with Keith (CCO)

• Short Task

• Call 3: 30-min deep dive with Ben T (CEO & Founder)

Additional Details

Location: London, Waterloo
Team: GTM
Working arrangement: Hybrid (3+ Days in Office)

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