Own the launch and expansion of healthcare workflows, from customer discovery and roadmap decisions through product design, acceptance criteria, rollout, and outcomes for practices.
Senior Product Manager, Conversion Rate Optimization
📜 Description
- Own the full-funnel CRO roadmap for paid traffic, tied to registration and paid-subscription targets.
- Tailor landing pages and value propositions to ad intent, audience, channel, and traffic source.
- Use funnel analytics, session replays, and user research to identify drop-offs and improve mobile-first registration and KYC flows.
- Improve plan presentation and comparison to help customers make decisions.
- Build and prioritize an experiment backlog; design, launch, QA, and analyze A/B and multivariate tests.
- Define funnel tracking with Analytics and Engineering, report KPIs, and share findings with Product, Marketing, Brand, Lifecycle, and leadership.
🛠️ Requirements
- Experience optimizing Shopify sites and apps, Amazon storefronts and product listing pages.
- Experience with Contentful or another headless CMS.
- Background in consumer fintech, financial services or other regulated industries, including KYC flows.
- Experience with subscription or freemium models and trial-to-paid conversion.
- Familiarity with CDPs and using first-party data for personalization.
- Not sure this one’s for you? Don’t count yourself out. Show us what you’ve got and we’ll reach out if there’s a great fit.
✨ Benefits
- Medical
- Dental
- Vision
- Paid life insurance
- Disability benefits
- Traditional 401k with company match
- Unlimited PTO
- Paid company holidays and pop-up bonus holidays
- Professional development stipends
- Mental health resources
Full job description
Greenlight is a family technology company on a mission to help families raise financially smart kids and navigate life together. Its suite of products — including the Greenlight app, debit card, Safe Family GPS trackers, and Family Hub — brings together financial tools, safety features, and everyday family management in one connected experience. Designed for busy families who want convenience without compromise, Greenlight continues to innovate alongside the evolving needs of modern life. Today, more than 6.5 million family members trust Greenlight to stay in sync.
At Greenlight, we're here to make the day-to-day easier and futures brighter, so families can spend less time managing life, and more time living it. That's why we get out of bed every morning.
Greenlight is hiring a Senior Product Manager, Conversion Rate Optimization to own how visitors, especially those from paid media, become paying customers. You will own the conversion journey from ad click and landing page through plan selection, registration, KYC, onboarding and first purchase on greenlight.com.
This role combines CRO strategy (what the customer sees and why) with product execution (getting experiments built, launched and measured correctly). You will set the CRO roadmap, run a high-velocity experimentation program, and improve how our plans and products are presented so more families sign up and pay.
This role reports to the Senior Director of Product, Product Led Growth.
What you will be doing:
What you should bring:
Nice to have:
Not sure this one’s for you? Don’t count yourself out. Show us what you’ve got and we’ll reach out if there’s a great fit.
Work perks at Greenlight:
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