GoMining runs a portfolio, not a single product: Digital Miners, the GOMINING token, GoMining Card, Simple Earn, Wallet, Miner Wars, Academy, Travel, Launchpad and the VIP programme. Each of them ships, launches and promotes on its own rhythm — and today those messages reach the same user through the same channels without a single owner making sure they add up to one coherent story.
That owner is this role.
You'll sit at the centre of marketing as the connective layer between product go-to-market, brand, performance, content, CRM, community, design and PR. Half the job is orchestration: owning the communications calendar and running launches end to end, on time, across every channel. The other half is the message: making sure what we say about any product is clear, consistent, on-brand and worth a user's attention.
This is a hands-on individual contributor role with company-wide visibility. You will not manage a team — you will manage the flow of work between several of them.
What you’ll do
Orchestration: own how communication gets made and shipped
- Own a single, company-wide marketing communications calendar: every product launch, feature release, campaign, promo and announcement in one place, with owners and dates.
- Build and fix the communications planning process so marketing can absorb a dense flow of product launches without things getting lost between teams.
- Run launches end to end, covering both product and brand comms. Take the go-to-market input from product marketing leads and turn it into a channel plan: CRM (email, push, in-app inbox), in-product surfaces, community, social, website and blog, app stores, paid support assets, PR, out-of-home. Then drive it to delivery.
- Write the briefs. Translate business goals into creative and content briefs that designers, motion designers and copywriters can actually execute against, with clear deliverables and deadlines.
- Be the single window into the design and production team. Prioritise, sequence and unblock requests instead of letting every stakeholder queue separately.
- Hold the timeline. Chase dependencies across product, legal, compliance and finance so assets are approved and live on the date we committed to.
- Close the loop: pull post-campaign results with the analytics and CRM teams, run the retro, and turn what you learn into the next brief.
Campaigns and partnerships: take the brand beyond its usual channels
- Plan and run integrated 360 campaigns: one message, the right channels, launched together, on time and to a high standard.
- Drive special projects and integrations, from concept and partner selection through to production and results.
- Coordinate ambassador, celebrity, influencer and KOL partnerships, including long-term ambassador programmes with a series of activations, not just one-off placements.
- Manage the production side: external agencies, creative studios and production houses, timelines, budgets, contracts and usage rights.
- Coordinate joint communications with partners, collaborations and sponsorships.
- Support the Brand Director in rolling out the brand refresh across every touchpoint.
Message: own what we say and how it sounds
- Build and maintain the messaging architecture across the portfolio: what each product promises, to whom, in what words, and how the products connect into one proposition.
- Turn technical and financial mechanics such as mining rewards, tokenomics, cashback, yields and VIP tiers into copy a first-time user understands without a glossary.
- Own tone of voice and message consistency in practice, not just in a deck: review outgoing communications against brand and messaging guidelines before they ship.
- Maintain the shared toolkit (messaging docs, key-message one-pagers, FAQ and objection handling, launch templates) so other teams stop reinventing product copy.
- Write and edit the high-stakes pieces yourself: launch announcements, product pages, campaign concepts, executive and partner-facing materials.
- Work closely with legal and compliance within the advertising and financial-promotion constraints of each channel and jurisdiction, so approved copy is also compliant copy.
- Track how competitors and the wider crypto and fintech market communicate, and bring back what’s worth noting.
What success looks like
First month: the calendar exists and is trusted; every product’s messaging is documented in one place; the brief-to-delivery process is running without you being chased.
First 3 months: launches ship on schedule with a full channel set as the default, not the exception; message consistency across channels is visibly better; each launch produces a documented result and a next-step recommendation; the first integrated campaign or partnership project beyond our core channels is live or in production.
Requirements
- 4+ years in marketing communications, integrated campaigns, brand communications or product marketing, either in-house at a tech, fintech, marketplace, consumer app or scale-up, or agency-side with comparable clients.
- Hands-on experience running integrated 360 campaigns at national or regional scale.
- Proven end-to-end ownership of multi-channel launches: you can walk us through campaigns you ran from brief to results, and say honestly what worked and what didn’t.
- Solid understanding of how production works: timelines, external contractors, budgets, approvals and rights clearance.
- Experience coordinating external agencies, creative studios or production houses.
- Genuine project management ability: prioritisation, dependency tracking, and working to deadlines and budget across teams you don’t manage.
- The ability to hold a high creative bar while saying no, moving a date, or telling a senior stakeholder their request is out of scope.
- Comfort with complex products: you enjoy the work of understanding a mechanic properly before writing about it.
- Data literacy: you read campaign performance and use it to change the next brief.
- Strong writing and editing in English (C1+). You’ll be assessed on real copy, not on adjectives in a CV.
- Fluent Russian.
- A portfolio or case studies of campaigns and projects you’ve led.
Would be a plus
- Both agency and in-house tech experience.
- Experience with ambassador, celebrity or influencer partnerships, especially long-term contracts with a series of activations.
- Special projects, brand integrations, sponsorships or out-of-home campaigns.
- Experience with a rebrand, or building brand or messaging systems from scratch rather than inheriting a finished one.
- Experience in crypto, Web3, mining, trading, neobanking, payments or investment products.
- Familiarity with advertising restrictions on financial and crypto products across ad platforms and jurisdictions.
- Additional languages.
Benefits
- Professional growth: support for courses, conferences, and English learning (up to 100% coverage).
- Work-life fit: remote or hybrid format with flexible hours across international teams.
- Paid leave: up to 20 vacation days + 8 company holidays + 5 personal days per year.
- Recognition programs: structured performance reviews and team awards.
- Team culture: retreats in international locations (for example, company apartments in Cyprus).
