🕒 17 days ago
The Digital Marketing Specialist will optimize digital marketing activities, manage paid campaigns, and support various marketing initiatives within a growing team.
Web Presence Specialist
📅 Oct 7, 2025
WordpressElementorFigmaConversion Rate Optimization
📜 Description
- Build and maintain landing pages and core site experiences in WordPress and Elementor.
- Translate Figma designs and wireframes into responsive, pixel-accurate pages; maintain reusable templates and design systems.
- Run A/B tests on copy, layouts, calls to action, and offers; analyze results and report wins and next steps.
- Monitor conversion and site-health metrics, and propose improvements to page performance and user experience.
- Set up and QA GA4, Google Tag Manager events, conversion pixels, and UTM tracking.
- Coordinate web updates with Creative, Copy, SEO, Performance Marketing, and Marketing Operations teams.
🛠️ Requirements
- 4-7+ years owning web presences or CRO for a high-growth SaaS or services brand.
- Expert-level experience in WordPress (Elementor) and Figma. Strong visual design skills are preferred.
- Hands-on with GA4, Google Tag Manager, and heatmapping tools.
- Demonstrated ability to improve key metrics through structured experimentation.
- Knowledge of HTML/CSS/JavaScript for light customization and troubleshooting.
- Eye for design - understands modern visual standards, typography, and responsive layouts.
- Self-sufficient, fast-moving, and comfortable owning outcomes end-to-end.
- Familiarity with programmatic page generation and SEO-oriented templates.
- Experience collaborating on ad creative or video storyboards.
- Working knowledge of Looker Studio, basic SQL, or Webflow.
✨ Benefits
- Competitive salary
- Performance-based bonuses
- Software for Upskilling & Productivity
- Remote-first culture - work from anywhere in the world
- Paid Time Off- Health Insurance
- High autonomy, low bureaucracy
- Fast-track to leadership for high performers
- Direct access to founding team
Full job description
About Us
Wing Assistant is one of the world’s largest virtual talent companies. We are a venture-backed scaleup, based in Silicon Valley, but operate fully remote. Wing is scaling rapidly, and looking to build out a world-class marketing team. Our website is one of the highest-traffic virtual talent sites in the world. You will own how we show up online—building, optimizing, and scaling our web presence into a true growth engine. Your mission: ship high-performing pages, improve conversion rates, and make sure every visitor experience is fast, persuasive, and beautiful.
What you’ll own
1) Website Development & Execution
- Build and maintain landing pages and core site experiences using WordPress and Elementor.
- Translate wireframes and Figma designs into fully functional pages; ensure pixel-perfect implementation and responsiveness.
- Manage a rapid page-production system (50–200 new pages annually) across industries, use-cases, and offers.
- Partner with our Creative, Copy, and SEO teams to ensure brand consistency, messaging alignment, and performance integrity.
2) Conversion Optimization
- Own CRO testing pipeline—A/B test copy, layouts, CTAs, and offers to continuously measure and improve lead-to-deal conversion.
- Monitor site performance metrics (CPL, CVR, bounce, form drop-off) and proactively propose improvements.
3) Analytics & Tagging
- Set up and maintain accurate event tracking via Google Tag Manager and GA4.
- QA all new pages for tag firing, conversion pixel accuracy, and UTM consistency.
- Collaborate with Marketing Ops to ensure clean data flows to CRM, data platforms and dashboards.
4) Design & User Experience
- Work directly in Figma to iterate on high-performing layouts.
- Optimize for clarity, visual appeal, and conversion. A deep knowledge of conversion, conversion rate optimization, and visual design patterns that lead to conversion is preferred.
- Maintain a scalable design system and "template library" for rapid deployment across campaigns.
Day-to-day responsibilities
- Design, build, and launch new landing pages and site sections in WordPress/Elementor.
- Run QA and monitoring on pages, forms, and events.
- Partner with the Performance Marketer to ensure ads and landing page alignment.
- Run and interpret CRO tests; report wins and next actions weekly.
- Work cross-functionally with Creative, SEO, and Ops to ship web updates faster and cleaner.
Requirements
- 4-7+ years owning web presences or CRO for a high-growth SaaS or services brand.
- Expert-level experience in WordPress (Elementor) and Figma. Strong visual design skills are preferred.
- Hands-on with GA4, Google Tag Manager, and heatmapping tools.
- Demonstrated ability to improve key metrics through structured experimentation.
- Knowledge of HTML/CSS/JavaScript for light customization and troubleshooting.
- Eye for design - understands modern visual standards, typography, and responsive layouts.
- Self-sufficient, fast-moving, and comfortable owning outcomes end-to-end.
Nice to have
- Familiarity with programmatic page generation and SEO-oriented templates.
- Experience collaborating on ad creative or video storyboards.
- Working knowledge of Looker Studio, basic SQL, or Webflow.
- Deeper design skills.
- Other areas of marketing knowledge.
KPIs you’ll be measured on
- Website Conversion Rate (Lead to Deal)
- Page speed and technical health (Core Web Vitals)
- CRO Test Velocity and Win Rate
- Number of high-quality new pages shipped per quarter
- Attribution integrity and tag accuracy
Benefits
- Competitive salary
- Performance-based bonuses
- Software for Upskilling & Productivity
- Remote-first culture - work from anywhere in the world
- Paid Time Off- Health Insurance
- High autonomy, low bureaucracy
- Fast-track to leadership for high performers
- Direct access to founding team
- High visibility, autonomy and ownership
Similar jobs
Search more Digital Marketing Manager jobs
🕒 3 days ago
The Marketing Specialist supports multichannel campaigns, social media, newsletters, website content, marketing operations, and campaign reporting, helping keep materials accurate and communications engaging.
Digital Marketing, AI & Operations Coordinator (NZ - Remote) - 6 Months Contract
🕒 16 days ago
D2B👥 11 - 50 employees🏢 Recruitment🤝 B2B
🕒 16 days ago
The Digital Marketing, AI & Operations Coordinator will manage social media content, support website maintenance, provide operational assistance, and integrate AI tools to enhance business efficiency.
📍 🇵🇭 Philippines - Remote💰 PHP 63k - PHP 80k / year⏳ Temporary/Contract🎹 Mid-level💳 Digital Marketing Manager
Digital Marketing Strategist
🕒 18 days ago
Thetrevorproject👥 501 - 1000 employees🏢 Non-profit Organization Management
🕒 18 days ago
Develops and optimizes integrated, multi-channel marketing campaigns by using audience research and performance data to guide strategy, improve engagement, and support awareness and fundraising goals.
📍 🇺🇸 United States - Remote💰 $79.0k - $87.4k / year💼 Full-Time🎹 Mid-level💳 Digital Marketing Manager📢 🇬🇧 English Required
🕒 yesterday
Own web publishing and coordinate digital experience optimization, A/B testing, and analytics reporting to improve engagement across Smartsheet’s digital properties and guide website efforts.