Own the end-to-end strategy and execution of industry events, turning event presence into qualified leads, sales meetings, pipeline, and revenue through close collaboration with sales and marketing.
Field Marketer
📜 Description
- Research and prioritize industry events, and maintain a rolling 12-month event calendar.
- Manage event organizers, vendors, venues, sponsorships, booth space, and contracts.
- Plan and execute event logistics, including booth design, shipping, collateral, lead capture, and team travel.
- Attend events in person, manage setup and teardown, and troubleshoot on-site issues.
- Partner with sales and marketing on meeting bookings, event campaigns, lead follow-up, and pipeline generation.
- Manage event budgets, define KPIs, and report on leads, meetings, pipeline, and ROI.
🛠️ Requirements
- 1 to 4 years of experience in event marketing, field marketing, or event coordination, ideally in B2B or tech.
- Experience organizing events end to end and managing event budgets.
- Ability to define KPIs and report on how event activity connects to pipeline and revenue.
- Demonstrated use of AI tools or workflows to improve event marketing work.
- Familiarity with HubSpot and strong project management skills.
- Vendor negotiation, communication, and on-the-spot problem-solving skills.
- Willingness and ability to travel 30 to 50% during peak event seasons.
Full job description
We're hiring a Field & Events Marketer to own our presence at industry events, tradeshows, and conferences across North America. You'll source the right shows, run them end to end, and be the person on the ground making sure every event drives real pipeline.
This is a hands-on role for someone 1-4 years into their career who loves logistics, thrives in fast-paced environments, and gets a kick out of pulling off a great event. You'll partner closely with sales, marketing, and product to turn booth space and badge scans into meetings, opportunities, and closed revenue.
Why This Role
You'll own a high-visibility function from day one. Every event is a chance to shape how customers, prospects, and the industry see us. If you want to grow fast, take real ownership, and build a portfolio of events you're genuinely proud of, this is the seat for you.
What You'll Do
What We're Looking For
Location and Work Authorization
This is a fully remote role open to candidates based in the US or Canada. Because travel is core to the job, we need you to live within roughly an hour of a major airport hub with frequent direct flights. This keeps travel costs reasonable and gets you to events without painful layovers.
Qualifying US hubs include (but aren't limited to):
Qualifying Canadian hubs:
If you're near another major hub with strong direct connectivity to the cities where industry events typically happen (Las Vegas, Orlando, San Francisco, NYC, Chicago, Austin), we'd love to hear from you.
Work authorization: You must have the right to work in the country where you live. We are not able to offer visa sponsorship for this role.
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