In this hands-on, AI-native marketing leadership role, you'll shape strategy, identify opportunities, and drive initiatives across various marketing disciplines to achieve measurable business outcomes.
PR & Marketing Lead
π Description
- Reposition the website messaging to clearly convey the company's purpose and significance.
- Build the founders' LinkedIn presence into a credible and consistent channel.
- Establish the social media cadence and voice for the company.
- Prepare press and partner-facing materials for upcoming announcements.
- Leave behind a playbook for the team to follow after the engagement.
π οΈ Requirements
- Independent operator: Fractional CMO, ex-agency strategist, or startup marketing lead comfortable working without a brief.
- Proven transformation: A track record of taking a technical company from invisible to credible, with before/after work to point to.
- Exceptional writing: Able to translate clinical AI substance into language that buyers, journalists, and investors trust, without dumbing it down.
- Domain fluency: AI or health-tech fluency strongly preferred; genuine interest in the space essential.
- Self-directed execution: Comfortable shipping without a brief, given direct founder access and full creative latitude.
β¨ Benefits
- Direct access: Work directly with all three founders, no committee or layers to navigate.
- Creative latitude: Near-total ownership of narrative and channel strategy.
- Portfolio-grade timing: Join at the exact inflection point, pre-seed-announcement and pre-partnership-news, where positioning work is visibly causal.
- Extension potential: Realistic scope to continue the engagement as the company scales past its raise.
Full job description
The Opportunity
EQL Tech is partnering with a stealth, early-stage physical AI health startup (Palo Alto, team of roughly four) to bring on a Contract PR & Marketing Lead for a 1-3 month engagement. The company turns real-world sensor data, including wearables, ECG, and video, into clinical-grade health insight. Its founders have shipped FDA-cleared AI together before, paying enterprise customers are already live across two verticals, a major commercial partnership is in advanced discussions, and a seed round is set to close in Q3/Q4 2026.
The technology is well ahead of the story. The website undersells it, the founders aren't yet visible online, and there is nothing press-ready for the announcements about to land. Closing that gap is the job.
The Role
You'll be this company's entire marketing and communications function for the length of the engagement: direct access to all three founders, near-total creative latitude, and no infrastructure or committee to navigate.
- Narrative: Reposition the website messaging so it says what the company does and why it matters.
- Founder visibility: Build the founders' LinkedIn presence into a credible, consistent channel.
- Presence: Establish the social cadence and voice for the company.
- Launch readiness: Prepare press and partner-facing materials so they're ready to go the moment the seed round and partnership news land.
- Legacy: Leave behind a playbook the team can run once the engagement ends.
Requirements
Seniority isn't measured in years here. What matters is a track record of taking a technical company from invisible to credible, and being able to show the work.
- Independent operator: Fractional CMO, ex-agency strategist, or startup marketing lead comfortable working without a brief.
- Proven transformation: A track record of taking a technical company from invisible to credible, with before/after work to point to.
- Exceptional writing: Able to translate clinical AI substance into language that buyers, journalists, and investors trust, without dumbing it down.
- Domain fluency: AI or health-tech fluency strongly preferred; genuine interest in the space essential.
- Self-directed execution: Comfortable shipping without a brief, given direct founder access and full creative latitude.
Nice to have: prior fractional CMO or agency leadership experience; portfolio work in regulated or clinical spaces; existing relationships with health-tech or AI press. Bay Area preferred.
Benefits
- Direct access: Work directly with all three founders, no committee or layers to navigate.
- Creative latitude: Near-total ownership of narrative and channel strategy.
- Portfolio-grade timing: Join at the exact inflection point, pre-seed-announcement and pre-partnership-news, where positioning work is visibly causal.
- Extension potential: Realistic scope to continue the engagement as the company scales past its raise.
Remote - Marketing & Communications - Contract
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