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Director of TikTok

📅 Apr 27
Tiktok StrategySocial Media StrategyPerformance MarketingInfluencer Program Management
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📜 Description

  • Build the TikTok division’s business plan, service model, pricing strategy, and operational processes.
  • Develop go-to-market plans and partner with Sales to expand offerings across existing clients and attract new brands.
  • Oversee TikTok content strategy, paid campaigns, influencer partnerships, community engagement, analytics, and commerce activation.
  • Track performance, identify insights, and optimize programs for ROI.
  • Collaborate with Creative, Growth, Client Services, Product, Operations, and Data teams to integrate TikTok and improve workflows.
  • Recruit, train, and mentor the team; own division-level P&L, forecasting, and growth targets.

🛠️ Requirements

  • 6+ years of experience in social media strategy, TikTok content leadership, performance marketing, or influencer program management.
  • Experience building TikTok programs, launching channel strategies, or scaling social media offerings.
  • Strong understanding of TikTok’s creative ecosystem, trends, paid media platform, influencer marketplace, and analytics tools.
  • Ability to establish a brand’s TikTok presence and build frameworks for sustained growth and ROI.
  • Strong market intelligence on TikTok trends, agency services, and competitors; agency experience preferred.
  • Strong communication, client-facing, and presentation skills, with the ability to balance strategy and hands-on execution.

✨ Benefits

  • Competitive base salary and discretionary bonus, so your results and ambition are truly rewarded.
  • Vision
  • Dental insurance with a minimum company contribution
  • Flexible PTO and wellness days to support both your personal and professional well-being
  • Career growth support, ongoing learning opportunities, 1:1 leadership coaching program, and structured mentorship opportunities.
  • Engaging virtual team events and activities throughout the year.
  • Partnership with Talkspace for free mental health support.
  • Culture-Driven: Our values: Be a Leader, Get It Done, Be Inquisitive, and Have Humility, are more than words. They’re the foundation of every win and the reason our team stays and grows.
  • Empowered Growth: With open leadership, mentorship, and real opportunities for upskilling and career pathing, your ambition won’t hit a ceiling here.
  • Opportunity for Impact: Small enough that your voice matters and big enough to work with the world’s most exciting brands.
Full job description

Envision Horizons is a global marketplace growth agency specializing in Amazon, Walmart, and other major retail media networks. Our team helps brands build awareness, capture market share, and drive profitability through data-driven strategy and execution.

We believe high-performing teams are built on trust, curiosity, and the power of collective expertise. As a leading force in global eCommerce acceleration, our diverse, tech-driven professionals don’t just react to the industry; they shape it. By fusing ambitious thinking with compassion, we deliver exceptional client outcomes while making space for every individual to create, grow, and genuinely thrive. Each team member influences our evolution, enjoying flexibility and support unmatched by larger organizations. Here, your impact is real, your ideas matter, and your career trajectory is limitless.​​

We are launching a new TikTok business unit, and we are looking for a Director of TikTok to build the vision, strategy, team, and service model from the ground up.

Role Overview

The Director of TikTok will be responsible for building Envision Horizons’ TikTok division into a scalable, high-performing business unit. This is a unique opportunity for a strategic, entrepreneurial leader who is equally comfortable rolling up their sleeves. You will define the service offering, lead the go-to-market strategy, and support Sales in pitching our existing portfolio while designing a roadmap to set up, scale, and drive measurable success for both current and new-new TikTok clients. You’ll bring deep expertise in service mapping and competitor analysis, leveraging market intelligence to inform strategy and stay ahead of trends.

You will oversee the development of a full-service TikTok solution—including content, paid media, influencer collaborations, community engagement, analytics, and commerce activation. This includes everything from live shopping and product discovery to checkout and logistics, making shopping on TikTok joyful, engaging, and effortless for our brand partner customers. This role requires both vision and hands-on execution to successfully launch and grow the division.

How You’ll Make An Impact

  • Build & Lead the TikTok Division

    • Design the business plan, service model, and pricing strategy for a full-service TikTok offering.

    • Build the operational foundation and best-in-class processes for content, media, and influencer programs.

    • Act as our internal TikTok thought leader; always ahead of trends, algorithms, and platform innovations.

  • Drive Growth & New Business

    • Partner with Sales to expand TikTok offerings across our client portfolio.

    • Lead go-to-market plans that attract fresh, TikTok-first brands.

    • Craft case studies, sales materials, and frameworks that set us apart in the market.

  • Create & Elevate Client Success

    • Oversee and, when needed, execute content strategy, paid campaigns, and community activations.

    • Guide creative and influencer partnerships that deliver real results.

    • Track performance, uncover insights, and continuously optimize for ROI.

  • Collaborate to Scale

    • Integrate TikTok into larger client strategies with Creative, Growth, and Client Services teams.

    • Partner with Product, Operations, and Data teams to build smarter, automated workflows and reporting tools.

    • Maximize our technology ecosystem for faster, smarter growth.

  • Lead, Inspire & Grow the Team

    • Recruit, train, and mentor TikTok creators, media strategists, and specialists.

    • Build a culture of creativity, accountability, and speed.

    • Own division-level P&L, forecasting, and growth targets.

What Sets You Apart

  • 6+ years of experience in social media strategy, TikTok content leadership, performance marketing, or influencer program management.

  • Technical & Strategic Proficiency: Must possess the proficiency to not only establish a brand's initial presence on TikTok but to also implement the frameworks necessary for long-term growth and sustained ROI.

  • Market Intelligence: Serve as a subject matter expert on TikTok market trends, agency service offerings, and competitor insights to help inform Envision Horizons’ service model.

  • Proven Track Record: Demonstrated success building TikTok programs, launching channel strategies, or scaling social media offerings.

  • Platform Expertise: Strong understanding of TikTok’s creative ecosystem, trends, paid media platform, influencer marketplace, and analytics tools.

  • Entrepreneurial Mindset: The ability to build something from "zero to one." Experience working in or with agencies preferred.

  • Leadership & Communication: Strong communication, client-facing, and presentation skills; ability to balance big-picture strategy with hands-on work.

Unique Role Opportunities

  • Lead a brand-new business unit with the autonomy to shape the vision and build something meaningful.

  • Access an existing portfolio of clients eager to expand into TikTok.

  • Work with a collaborative, fast-moving leadership team.

  • Opportunity to grow into a VP-level role as the TikTok division scales.

Benefits:

  • Competitive base salary and discretionary bonus, so your results and ambition are truly rewarded.

  • Fully remote culture, with collaborative hubs in New York, Boston, Chicago, Denver, Salt Lake City, and Seattle; join us from anywhere, but connect where opportunity grows.

  • Comprehensive health, vision, and dental insurance with a minimum company contribution, 401(k) match to plan for your future, and flexible PTO and wellness days to support both your personal and professional well-being.

  • Career growth support, ongoing learning opportunities, 1:1 leadership coaching program, and structured mentorship opportunities.

  • Engaging virtual team events and activities throughout the year.

  • Partnership with Talkspace for free mental health support.

Why Envision Horizons?

  • Culture-Driven: Our values: Be a Leader, Get It Done, Be Inquisitive, and Have Humility, are more than words. They’re the foundation of every win and the reason our team stays and grows.

  • Empowered Growth: With open leadership, mentorship, and real opportunities for upskilling and career pathing, your ambition won’t hit a ceiling here.

  • Opportunity for Impact: Small enough that your voice matters and big enough to work with the world’s most exciting brands.

  • True Flexibility: Design your workday around life, wherever you are, with both remote autonomy and collaborative energy.


Envision Horizons is committed to building an inclusive environment for people of all backgrounds, and everyone is encouraged to apply. Envision Horizons is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law.


Important Notice: Recruitment Fraud Warning
Envision Horizons has recently been made aware of fraudulent recruiting activities involving individuals falsely claiming to represent our company. Please note that we never ask candidates for personal financial information, money, or payments at any stage of the hiring process. We also do not use Telegram or other informal messaging apps for interviews or official recruitment communication. All legitimate communication from our recruitment team will come from an email address ending in @envisionhorizons.com, and interviews are conducted only through our official channels, including email and Ashby, our recruitment platform. If you are contacted by someone claiming to represent Envision Horizons and the communication seems suspicious, please do not share any personal information or send any money. Instead, report the incident by emailing trust@envisionhorizons.com so appropriate action can be taken. Your safety and trust are our priority.

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