Senior Paid Search Performance Marketing Specialist

Ready to lead, disrupt and reinvent the sleep industry?   We are Emma – The Sleep Company. Founded in 2015, we have grown into the world’s largest direct-to-consumer (D2C) sleep brand, with a presence in over 20 markets and more than 35 Emma stores across Europe.  Our mission is simple: to develop sleep comfort products that empower our customers to awaken their best every day. Today, our products are trusted by millions and recommended by leading consumer associations worldwide.  It’s our people who bring this mission to life. At Emma, you’ll join a driven, international team that values ownership, collaboration, and continuous knowledge sharing. With colleagues from over 70 nationalities, we combine diverse perspectives with a shared ambition to learn, grow, and create lasting impact, together.  Ready to awaken your best with us? Become an Emmie We are on a mission to become No.1 in the world of sleep, and we’re looking for driven, ambitious people to help us shape what’s next. If you’re curious, hands-on, and ready to challenge the status quo, you’ll find the space here to make things happen and create real impact.   We are proud to be an equal opportunity employer and are committed to building an inclusive workplace. We celebrate diversity and consider all qualified applicants regardless of race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.  Our aim is to get back to you within a few days. Due to the high volume of applications, there may be slight delays, but we’ll get back to you as soon as possible.

What You'll Do

You will be responsible for developing and implementing a paid search marketing strategy that sustainably accelerates Emma’s growth in the APAC region. You will leverage a data-first approach to conduct the following:

Campaign Management: Manage the end-to-end execution of Google paid search campaigns, including account structure updates, keyword maintenance, seasonality adjustments, etc. You will define actions and implement them based on your findings.

Budget Steering: Control and optimize paid search bidding strategies, ensuring effective allocation and maximizing return on investment across all markets.

Testing and Optimization: Implement testing on the campaign type, landing pages, and bidding strategies scale best practices across the APAC markets. You will explore opportunities and lead integration of new functionalities, technologies, and tools to improve efficiency, harness automation, and identify new sources of growth.

Performance Analysis: Track key performance metrics and utilize advanced analytics tools to generate insights that drive optimization and improve results across diverse markets. You will develop data-driven analyses, models, and reports to effectively measure efficacy and predict trends.

Reporting and Insights: Regularly communicate campaign performance, insights, and strategic recommendations to senior management and stakeholders.

Market Research: Stay abreast of global e-commerce trends, competitive landscapes, and emerging technologies to inform strategy and maintain a competitive edge.

Cross-Functional Collaboration: Work closely with regional commercial teams and global marketing teams to ensure strategies are aligned and tailored to local market dynamics.

Who We're Looking For

You have 5+ years of relevant experience in performance marketing with a focus on SEM.

You have deep, hands-on expertise in Google Ads and Microsoft Ads, including Search, Shopping, and newer LLM surfaces.

You are highly data-driven, with strong analytical skills and a passion for solving problems with data.

You’re a structured thinker with strong organizational skills who manages priorities, stakeholders, and timelines effectively.

You communicate clearly with both technical and non-technical stakeholders, including senior leadership and external partners.

Nice to have: experience managing multi-market budgets, working with search automation or scripts, or running pilots on emerging ad platforms.