Launch Manager France

Ready to lead, disrupt and reinvent the sleep industry? We are Emma – The Sleep Company. Founded in 2015, we have grown into the world’s largest direct-to-consumer (D2C) sleep brand, with a presence in over 20 markets and more than 35 Emma stores across Europe.  Our mission is simple: to develop sleep comfort products that empower our customers to awaken their best every day. Today, our products are trusted by millions and recommended by leading consumer associations worldwide.  It’s our people who bring this mission to life. At Emma, you’ll join a driven, international team that values ownership, collaboration, and continuous knowledge sharing. With colleagues from over 70 nationalities, we combine diverse perspectives with a shared ambition to learn, grow, and create lasting impact, together.  Ready to awaken your best with us? Become an Emmie We are on a mission to become No.1 in the world of sleep, and we’re looking for driven, ambitious people to help us shape what’s next. If you’re curious, hands-on, and ready to challenge the status quo, you’ll find the space here to make things happen and create real impact.   We are proud to be an equal opportunity employer and are committed to building an inclusive workplace. We celebrate diversity and consider all qualified applicants regardless of race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.  Our aim is to get back to you within a few days. Due to the high volume of applications, there may be slight delays, but we’ll get back to you as soon as possible.

What you´ll do:

Be responsible for the development of Emma's franchise network in France and ensure its success

Lead the transition of an existing network of 30 stores from a distributor model to a franchise model, with a pipeline of candidates already in place

Define and drive a lead generation strategy to identify and attract qualified franchise candidates in the French market

Manage internal and external stakeholders (internal teams, prospective franchisees, current distributor partners, legal and real estate partners) throughout the development and conversion process

Build deep market mastery and full ownership of your market: local dynamics, competition, catchment areas, expansion potential

Develop a strategic plan for franchise network expansion and conversion covering all aspects of the business (legal, financial, operational, marketing)

Negotiate franchise agreements with empathy, building trusted, long-term relationships with partners

Be an inspirational example for team members through high performance and demonstrated leadership

Who we´re looking for:

More than 4 years of experience in project management or network/franchise development

Availability to travel

You are fluent in French and English (other languages are a plus!)

Experience in franchise development or store launches in France is a plus

You combine an entrepreneurial mindset with strong empathic and negotiation skills, building solid partner relationships and finding win-win solutions

You are resilient and able to drive your projects to completion, successfully and on time

First-hand experience in business development, partnership management, or lead generation is a plus

First-hand experience in launching a store or franchise is a plus

Your strengths include a sense of responsibility, self-reliance, and a structured way of working

You love to organize and coordinate things yourself, and can move forward independently

You are passionate, self-confident, and comfortable approaching new people

A completed degree in Business Administration, Marketing, or a related field is a plus

What we offer: