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Senior Account Based Marketing Manager

๐Ÿ•’ yesterday
Account-based MarketingB2B MarketingCampaign ExecutionSales Coordination

๐Ÿ“œ Description

  • Develop and execute integrated 1:1, 1:few, and 1:many ABM programs with Marketing leadership.
  • Design high-impact campaigns and bespoke experiences to engage target accounts.
  • Turn account fit, product usage, and buyer insights into tailored messaging and experiences.
  • Partner closely with Sales to identify priority accounts and align on high-value opportunities.
  • Test new channels and creative approaches to optimize campaign performance.
  • Apply AI tools to enhance account research and campaign development.

๐Ÿ› ๏ธ Requirements

  • 6+ years of overall experience in marketing.
  • 4+ years of B2B marketing experience, including 2 years executing ABM programs.
  • Experience independently owning ABM programs in a complex B2B environment.
  • Demonstrated experience launching coordinated campaigns across multiple channels.
  • Excellent writing and editing skills for high-converting marketing assets.
  • Strong analytical ability to interpret account and campaign data.
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