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Associate Director Product Marketing

πŸ“… Jun 17
Go-to-market StrategyProduct LaunchMarket PositioningMessaging Strategy

πŸ“œ Description

  • Orchestrate complex, cross-functional launches, aligning product, sales, marketing, and customer success.
  • Establish scalable GTM frameworks and best practices for operational excellence.
  • Set the overarching messaging and positioning strategy to ensure market leadership.
  • Translate complex product capabilities into compelling narratives for target segments.
  • Develop a robust market intelligence function to inform strategic decisions.

πŸ› οΈ Requirements

  • Bachelor's degree or equivalent experience required.
  • 10+ years of product marketing experience in SaaS, health tech, or regulated industries.
  • Proven track record of launching products and driving market impact.
  • Experience in developing product marketing strategy and messaging frameworks.
  • Strong analytical mindset with data-driven decision-making skills.
  • Excellent project management and organizational skills.

✨ Benefits

  • Define and lead the global GTM vision, strategy, and execution across key product lines.
Full job description

As Associate Director of Product Marketing, you will lead the go-to-market strategy and execution across a portfolio of Enterprise Informatics products, driving cross-functional alignment and high-impact launches. You will own positioning and messaging, translating customer and market insights into compelling narratives that accelerate adoption and growth.

Operating as a strategic partner to product, sales, and marketing leadership, you will influence product direction, shape market presence, and build scalable GTM frameworks. You will also lead and develop a high-performing team, ensuring strong execution and measurable business impact.

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