Sales Manager (US Market - B2C segment)

Crystalia Glass LLC is a U.S.-based manufacturer and provider of premium glass solutions, specializing in custom glass partitions for residential, commercial, and institutional projects. We operate a full-cycle model — from design and manufacturing to sales, delivery, and installation — with production facilities in the United States and Europe.

The U.S. market is our core focus. Crystalia Glass is a stable, scaling business, serving B2C, B2B, and B2G clients across multiple states. We combine strong product quality, competitive pricing, high service standards, and operational efficiency to set a benchmark within our industry.

We are strengthening our commercial function and are looking for a Sales Manager to take full ownership of sales execution, team performance, and revenue growth in a high-volume, inbound-driven environment.

This is a hands-on leadership role requiring strong operational involvement. The Sales Manager will own sales performance end-to-end, including CRM operations, inbound lead management, call quality, analytics, and team development.

Employment Type:

- Full-time 8.30 am - 5 pm, NY (EST zone).

- Remote work.

- B2B contract (sole proprietorship status or corporate entity).

Responsibilities

CRM & Sales Operations:

• Own and optimise CRM and sales operations, including pipeline structure, lead lifecycle, data hygiene, SLAs, and inbound workflows.
• Enforce strong CRM discipline across the sales team through training, audits, and corrective actions.
• Drive performance through structured reporting and dashboards, continuously identifying and improving funnel efficiency.

Team Leadership & Development:

• Lead and develop the sales team - Provide ongoing coaching and mentoring to team members, conducting regular performance reviews and setting goals to ensure they achieve and exceed their targets.
• Participate in the recruitment and training of new team members, ensuring they are aligned with company values and priorities.

Inbound Lead Management:

• Manage a high-volume inbound lead flow, ensuring fast response times, high-quality lead handling, and balanced workload across Sales Reps.
• Continuously optimise lead distribution to maximise efficiency, conversion, and team performance.

Call Quality & Communication Standards:

• Own call quality and communication standards, with calls as the primary channel for US-based clients.
• Regularly review calls, coach on objection handling and structure, analyse deal losses, and develop supporting channels such as SMS and email.

Performance & Analytics:

• Lead the sales function through data and metrics, including conversion rate, close rate, average deal value, speed to lead, and revenue per rep.
• Design and execute data-backed initiatives to improve conversion and overall sales performance.

Proactivity & Continuous Improvement:

• Proactively identify and solve problems, taking full ownership even with limited resources.
• Continuously initiate improvements across sales processes, marketing collaboration, tools, and customer engagement with a focus on measurable business impact.

Requirements

• 5–7 years of relevant sales experience, with a strong background in sales execution and revenue growth.
• At least 2 years of managerial experience, leading and developing sales teams.
• Proven experience in sales roles, including hands-on ownership of targets, pipelines, and performance.
• Strong hands-on experience with CRM systems (HubSpot or similar), including daily operational use, reporting, and pipeline control.
• Hands-on experience managing inbound sales in a high-volume or B2C setting is a must.
• Experience leading teams of 5+ Sales Reps.
• Experience with AI tools and structured sales playbooks.
• Strong analytical mindset with the ability to make data-driven decisions.
• Experience with call-based sales models.
• Fluent English (working with US-based clients).
• High level of involvement in day-to-day sales operations.

Nice-to-Have

• Track record of increasing B2C conversion rates.
• Cross-functional collaboration experience.
• CRM optimisation experience.
• Sales process and pipeline improvement expertise.

Benefits

• Pay: Fixed Salary and bonuses on goals performed.
• Joining a highly professional and dynamic team.
• Exciting experience working with prestigious clients in the US market.