🕒 3 days ago
Leads paid acquisition, CRM, and lifecycle marketing for a digital storefront, optimizing customer growth and profitability while building a team and driving data-informed experimentation across channels and markets.
Head of Growth
🕒 2 days ago
Demand GenerationProduct MarketingSales EnablementIntegrated Campaign Strategy
📜 Description
- Own growth across demand generation, product marketing, and sales enablement, from campaign strategy through closed-won.
- Plan and run integrated campaigns for product launches, category moments, and company announcements.
- Build and optimize paid, owned, and earned demand channels, measuring impact through closed-won.
- Run an industry awards program and activate community and micro-influencer opportunities for distribution and brand building.
- Build growth workflows and integrations connecting HubSpot, product data, and marketing channels; use AI tools to streamline and document processes.
- Set up first-touch-to-closed-won reporting and develop positioning, launch plans, customer communications, website updates, and sales enablement materials.
🛠️ Requirements
- Six to eight years of experience in a high-growth environment, ideally B2B software, owning growth, content, or demand generation.
- Track record of demand generation or content programs that generate measurable pipeline, ideally at an early-stage company.
- Technical fluency with marketing automation, analytics, data, and CMS platforms such as Framer or Webflow; able to work effectively with engineering.
- Hands-on experience with Claude or similar AI tools, including workflow features such as skills and plugins.
- Experience with product-led, referral, or word-of-mouth growth, plus SEO or GEO.
- Strong English writing, sound design judgment, and an organized, autonomous working style.
Full job description
About the Role
Lead growth across demand generation, product marketing, and sales enablement at an early-stage B2B software company focused on user-led growth. Reporting to the CEO, you will own the funnel from campaign strategy through closed-won and build the systems that help the business scale.
What You'll Do
Plan and run integrated campaigns for product launches, category moments, and company announcements.
Build and optimize demand generation across paid, owned, and earned channels, tracking impact through closed-won.
Run a flagship industry awards program and activate community opportunities for distribution and brand building.
Develop a micro-influencer program with industry practitioners, investors, and software operators.
Build growth workflows, integrations, and AI-assisted processes connecting HubSpot, product data, and marketing channels.
Set up reporting to show what drives results from first touch to closed-won.
Use Claude or similar AI tools to reduce manual work and document workflows for team reuse.
Develop product positioning, launch plans, customer communications, website updates, and sales enablement materials.
What We're Looking For
Six to eight years of experience in a high-growth environment, ideally B2B software, with ownership of growth, content, or demand generation.
A track record of demand generation or content programs that generate measurable pipeline, ideally in an early-stage company.
Technical fluency with marketing automation, analytics, data, CMS platforms such as Framer or Webflow, and the ability to work effectively with engineering.
Hands-on experience with Claude or similar AI tools, including workflow features such as skills and plugins.
Experience with product-led, referral, or word-of-mouth growth, plus SEO or GEO.
Strong English writing, sound design judgment, and an organized, autonomous working style.
Location
Remote, with required availability within three hours of the Central European Time zone.
Similar jobs
Search more Growth Marketing Manager jobs🕒 3 days ago
Leads paid acquisition, CRM, and lifecycle marketing for a digital storefront, optimizing customer growth and profitability while building a team and driving measurable experimentation across channels and markets.
🕒 3 days ago
Lead paid acquisition, CRM, and lifecycle marketing for a digital gaming storefront, owning channel performance and growth strategy while building a team and driving measurable customer acquisition, retention, and revenue.
🕒 3 days ago
Lead customer acquisition, retention, and reactivation for a digital storefront, owning paid media budgets and lifecycle programs while building a team and driving profitable growth through experimentation and analytics.
🕒 3 days ago
Lead paid acquisition, CRM, and lifecycle marketing for a digital gaming storefront, owning channel budgets and performance while building a team and driving profitable customer growth through experimentation.