Own the content marketing function, shaping strategy and creating SEO-led content across digital channels to build fintech brand authority, grow audiences, and generate inbound opportunities.
Content Marketing Manager, US Market
π Description
- Own content marketing strategy and messaging for the US market.
- Write and refine website and landing page copy for US audiences.
- Create conversion-focused copy for paid channels, including Meta, Google, and LinkedIn.
- Script video and paid social ad creatives, including YouTube ads.
- Develop organic social content strategies and collaborate with creators, customers, and influencers.
- Use user research, analytics, and A/B testing to improve content performance and inform product positioning and go-to-market messaging.
π οΈ Requirements
- At least 4 years of experience in content marketing, copywriting, or growth marketing.
- Experience in B2B SaaS or another fast-growing software environment, including content marketing for the US market.
- Native or C2 English proficiency and excellent writing skills tailored to a US audience.
- Strong knowledge of performance marketing and conversion-focused copywriting.
- Experience creating paid-channel copy, scripting ad creatives, and executing organic social content strategies.
- An analytical, experimentation-minded approach, with experience using research and testing to refine content.
β¨ Benefits
- Base salary: $70,000 to $150,000 USD annually. Visa sponsorship is not available.
Full job description
About the Role
Join a growing B2B SaaS team working on AI-powered business communications. As Content Marketing Manager for the US market, you will shape how businesses discover, understand, and trust the product through clear, effective messaging across the customer journey.
What You'll Do
Own content marketing strategy and messaging for the US market.
Write and refine website and landing page copy for US audiences.
Create conversion-focused copy for paid channels including Meta, Google, and LinkedIn.
Script video and paid social ad creatives, including for YouTube.
Develop and execute organic content strategies across social platforms.
Work with creators, customers, and influencers to produce authentic content.
Use user research, analytics, and A/B testing to improve messaging and content performance.
Contribute to product positioning and go-to-market messaging.
What We're Looking For
At least 4 years of experience in content marketing, copywriting, or growth marketing.
Experience in B2B SaaS or another fast-growing software environment, including content marketing for the US market.
Native or C2 English proficiency and excellent writing skills tailored to a US audience.
Strong knowledge of performance marketing and conversion-focused copywriting.
Experience creating paid-channel copy, scripting ad creatives, and executing organic social content strategies.
An analytical, experimentation-minded approach, with experience using research and testing to refine content.
Compensation & Benefits
Base salary: $70,000 to $150,000 USD annually. Visa sponsorship is not available.
Location
On-site in New York, New York, United States.
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