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Senior Partner & Product Marketing Manager

🕒 23 days ago
Partner MarketingChannel MarketingProduct MarketingB2B Software
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📜 Description

  • Own Capchase's positioning and messaging, ensuring consistency across sales, product, and partner channels.
  • Develop and execute plans to reach partner reps through emails, announcements, and enablement assets.
  • Lead product launches with marketing materials that assist partner reps in selling effectively.
  • Run campaigns targeting OEMs and resellers that are not yet partners.
  • Enhance pipeline generation through partner onsites, SKOs, QBRs, and industry conferences.
  • Create reusable AI workflows that enable the sales team to operate independently.

🛠️ Requirements

  • 6–10 years of experience in partner, channel, or product marketing at a B2B software, infrastructure, or fintech company.
  • Proven ability to write compelling copy that drives partner sales team actions.
  • Experience working with AI agents and showcasing built solutions.
  • Strong data analysis skills to define metrics and interpret results.
Full job description

Capchase is on a mission to transform how hardware and software companies sell and get paid, revolutionizing the equipment financing space. Recently named a 2026 Monitor Best Company in Innovation, we're recognized for embedding flexible payment terms directly into the sales workflow, helping teams close faster without the friction of a separate financing system.

We're the modern platform for financing leading enterprise solutions: built for direct and channel sales motions, with $2B+ funded, approvals in seconds, and a seamless experience for both sellers and buyers. Backed by leading fintech investors including 01A, Thomvest, QED, SciFi, and Invesco, we've raised $700M+ in equity and debt to fuel our growth.

In just over five years, we've scaled from four co-founders to 80+ Capchasers across 10 markets, supporting thousands of companies globally and processing billions in payment volume.

Since our launch in 2020, we've achieved several milestones:
➡ 10K+ active vendors, channel partners and buyers
🙌 Built a team representing over 15 nationalities
🌎 Active in 10 markets
📈 Top decile YoY growth
👫 Built an awesome culture.

In December 2024 we reached the top of the Installment Payment, BNPL category on G2, #1 in B2B.

Why work with us?

Help accelerate an industry!

At Capchase, we are transforming how software and tech-enabled hardware equipment gets financed, we move and innovate fast. We’re always looking for the brightest minds to join us. We’re a diverse team of 15+ nationalities with a shared passion for helping innovative companies thrive. Join the climb with us!

Capchase is an embedded financing platform used by enterprise tech vendors and their channel partners, including Barracuda, Verkada, Samsara, Fortinet and Palo Alto Networks. When a customer’s sales rep offers flexible payment terms, deals close faster and larger. Your job is to get thousands of those reps using Capchase, and coming back to it.

You'll be our first marketer, reporting to the VP of Revenue and working inside the revenue team. You don't need to build a brand. You need to reach the reps who sell our partners' products, and you'll work mostly through AI agents to do it.

What you'll do

  • Own Capchase's positioning and messaging for customers and their sales reps, and keep it consistent across sales, product and partner channels.

  • Develop the plan for how and when we reach partner reps: emails, SPIFF announcements, win stories, enablement assets, and launch kits for every new OEM and VAR.

  • Take products from idea to launch, with posts, social and PR for launches that help partner reps sell.

  • Make partner onsites, SKOs, QBRs and industry conferences produce pipeline.

  • Build reusable AI workflows (Claude skills, Clay tables, automated sequences) that the sales team can run without you.

  • Bring in plays we haven't thought of, test them cheaply, and scale what works.

How you'll be measured

  • Monthly active partner reps (the north star), the share of reps who come back, and how fast new partners fund their first deal.

You might be a fit if you

  • Have 6 to 10 years in partner, channel and/or product marketing at enterprise B2B infrastructure or fintech company.

  • Have written copy that got a partner's sales team to do something.

  • Already work through AI agents, and can show us what you've built.

  • Are comfortable with data: you define the metric before you launch and read results in a dashboard.

  • Want to own outcomes, not just manage initiatives.

Nice to have: experience with equipment finance, BNPL or embedded payments; experience working with Salesforce, HubSpot, Clay or Gong.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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