🕒 14 days ago
Leads product marketing for an assigned payments product area, translating technical capabilities into merchant value and owning go-to-market launches, campaigns, messaging, and performance optimization.
Product Marketing Manager - LATAM
📅 Apr 9
Product MarketingGo-to-market StrategyProduct LaunchesMarketing Campaigns
📜 Description
- Drive go-to-market strategy across multiple products.
- Define audiences, positioning, and messaging; execute growth initiatives.
- Partner with business, marketing, and regional teams to deliver priorities.
- Gather competitive, market, and customer insights to inform product and marketing decisions.
- Develop insight-led programs across audiences and channels to drive business metrics and product objectives.
- Test, measure, and optimize scalable marketing programs.
🛠️ Requirements
- Strong interest in and experience with cryptocurrency and its community.
- Track record leading product launches and marketing campaigns that delivered significant business results.
- Collaborative leadership skills and ability to influence cross-functional teams.
- Strong business acumen and experience with analytical concepts such as LTV and incrementality.
- Ability to synthesize insights and influence decisions.
- Resourceful, creative approach to solving problems and unblocking work.
- Ability to operate strategically and tactically while meeting objectives.
- Exceptional written and verbal communication skills.
✨ Benefits
- Competitive salary
- Company benefits
- Work-from-home arrangement
Full job description
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.
Responsibilities
Drive the go-to-market strategy across multiple Binance products
Define goals, audience, positioning and messaging, and drive execution of growth initiatives to achieve business outcomes
Collaborate across business, marketing and regional teams to deliver on business goals and priorities
Gather key competitive, market and customer insights, to inform product development, business plans and marketing strategies
Be customer obsessed. Take customer experience to the next level by being the voice of the market and customer
Launch insights-driven marketing programs that drive key business metrics, customer behaviors, and product objectives across audiences and channels
Champion Binance’s marketing experimentation culture by testing measurable and scalable programs that you'll optimize and launch based on learnings
Requirements
Strong interest and experience in cryptocurrency space and community
A strong track record of spearheading launches and marketing campaigns that drove significant business results
Highly collaborative leadership skills and a proven ability to influence and lead cross-functional teams to meet common goals and objectives
Strong business acumen and extensive experience with core analytical concepts like LTV and incrementality
Strong ability to synthesize insights and leverage to influence key decisionsA scrappy and resourceful way of operating. You are able to unblock yourself to achieve your goals and are always thinking creatively about your approach to problems
An ability to excel at both the strategic and operational levels, and to consistently meet or exceed planned objectives
Exceptional written and verbal communication skills. This role demands a strong ability to use the spoken and written word to communicate effectively with all stakeholders
Similar jobs
Search more Product Marketing Manager jobs
🕒 14 days ago
As a Product Marketing Manager, you will develop go-to-market strategies, enhance product positioning, and drive customer engagement to support Thirdfort's growth in the anti-fraud sector.
🕒 5 days ago
Own positioning, messaging, go-to-market, and roadmap input for a biodiscovery portfolio, translating advanced imaging science and customer needs into compelling narratives, product requirements, and commercial enablement.
🕒 6 days ago
Act as the quarterback for Plaid's onboarding strategy by building a compelling onboarding narrative and go-to-market strategy to drive adoption and growth.
📍 🇺🇸 San Francisco - Hybrid💰 $144k - $170.4k / year💼 Full-Time🎹 Mid-level📙 Product Marketing Manager
🕒 9 days ago
Responsible for product marketing from alpha to general availability, leading product launches and ensuring sales and customer support readiness.