Google Ads Specialist (E-commerce)
Betterme👥 501 - 1000 employees🏢 Health, Wellness And Fitness
Plan and scale Google Ads campaigns focused on e-commerce performance, driving user acquisition and optimizing product feeds for maximum conversion.
Paid Ads & Search Specialist (Africa)
📅 Jan 15
App Store Optimization (aso)Apple Search AdsGoogle AdsKeyword Research
📜 Description
- Conduct in-depth keyword research for App Store Optimization (ASO) and paid search (Apple Search Ads, Google Ads), applying insights to campaigns and creative strategy.
- Own and optimize Apple Search Ads and Google Ads performance across both app and web campaigns.
- Manage and continuously optimize app store assets (icons, screenshots, videos) and paid search creatives and copy.
- Plan and execute A/B tests for app store listings to improve conversion rates.
- Monitor app store algorithms and performance trends, leveraging ASO and attribution tools to drive improvements.
- Work closely with creative, product, and analytics teams to align ASO and paid search efforts with broader growth goals.
🛠️ Requirements
- Strong hands-on experience with Apple Search Ads and Google Ads (app and web).
- Proven expertise in ASO strategies and app store algorithms.
- Solid experience with AppsFlyer, including deep links and deferred deep links.
- Proficiency with ASO and analytics tools (e.g. App Annie, Sensor Tower, StoreMaven, Mobile Action).
- Experience in crypto, fintech, or online trading platforms would be advantageous.
- Ideal to have ASO experience across African markets.
✨ Benefits
- Competitive salary and company benefits.
Full job description
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.
About the Role
As a Local Market Digital Specialist (Africa), you’ll drive the way we connect with local users to grow Binance’s active user base. Leveraging your growth digital marketing skill (Paid Ads, SEO, ASO, affiliates traffic, referrals, email marketing,...) you’ll identify opportunities for the local market in order to reach and activate new users.
As the right person for the job, you’ll care deeply about how to leverage all digital media channels to reach new audiences and build an enduring brand, be creative about the deployment of marketing messages, and be rigorous about learning from the data you collect and the experiential campaigns you run. Most importantly, you’ll drive results and significantly grow our customer base.
Responsibilities:
Adapt global paid strategy to local reality — transcreate, never translate; own the market narrative for local campaigns, performance creative and the design briefs that deliver it.
Provide local channel expertise and activation alongside global platforms.
Monitor daily, weekly, and monthly performance and act on anomalies using AppsFlyer, Sensor Tower, and Similarweb; escalate what needs escalating.
Drive local SEO with editorial and content teams, including on local search engines where relevant
Support SEO activities such as link buildings & content review, and grow visibility in AI-generated answers (AEO/GEO) for local-language queries.
Feed local intelligence — competitor moves, cultural shifts, regulatory changes, local user behaviour — back to the global team so it shapes strategy, not just execution.
Requirements:
Ideally >3 years of performance marketing experience (paid ads and SEO), in a crypto or FinTech industry
Native-level local market fluency: Not just language — consumer psychology, the local competitive and trust landscape, crypto's local reputation and local user behaviour
Performance data literacy: Solid understanding of data analytics and online customer acquisition, able to interpret and tell the “why” behind the numbers, not just “it is low/ high”
Working knowledge of SEO: on-page, linkbuildings, and such. (Bonus: AIO & GEO working experience)
Local platforms/ channels/ campaigns: Managed at least one local channel for paid ads and designed one local campaign
Fluent English speaker, with understanding of local language
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