Google Ads Specialist (E-commerce)

About us:

BetterMe — an all-in-one well-being ecosystem empowering millions to become better — physically, mentally, and emotionally. We build what makes people better and keep challenging ourselves to inspire others.

Your impact:

• Plan, launch, and scale advertising campaigns across Google Ads, with a strong focus on e-commerce performance.
  
• Develop and execute user acquisition strategies focused on performance, profitability, and scalability across global and US markets.
  
• Own product feed and catalog setup, optimization, and ongoing management to maximize reach, relevance, and conversion.
  
• Create clear briefs and work closely with design, motion, and creative teams to develop and test high-performing ad creatives based on performance insights.
• Conduct in-depth keyword, audience, competitor, and creative research to identify growth opportunities.
  
• Manage campaign budgets, bidding strategies, and performance optimization to maximize ROI and business impact.
  
• Analyze campaign and creative performance, identify trends, and proactively drive improvements based on data insights.

About you:

• 1+ years of hands-on experience managing and optimizing Google Ads e-commerce campaigns across global and US markets.
  
• Experience with Shopping, Performance Max, or catalog/feed-based campaigns, and understanding of product feed and catalog setup and its impact on performance.
  
• Knowledge of Google Analytics, Google Ads metrics, attribution models, and performance analysis.
  
• Experience with the creative side of performance marketing and scaling acquisition strategies.
  
• Familiarity with AI tools for creatives, research, or workflow automation is a plus.
  
• Intermediate+ level of English or higher.
  
• Analytical thinking, attention to detail, and a data-driven approach to decision-making.
  
• Results-oriented mindset with a strong business and performance focus.
  
• Ability to work independently, prioritize effectively, and drive initiatives proactively.

What you get at BetterMe:

A mission that inspires. Every line of code, every design, every idea helps millions of people become healthier and more confident.
Trust without micromanagement. You manage your time and make decisions independently. We value outcomes, not online hours.
Growth opportunities. 90% of our leads have grown within the company. There’s space for initiative, new responsibilities, and real career upgrades.
Flexible work format. Choose what works best for you — office, remote, or hybrid.
Wellness in practice. Offline: workouts with professional trainers in our corporate gym, massage, corporate lunches, sports, and team activities — everything you need to recharge and reset together. Online: regular online workouts, partner discounts, and free access to our products.
Health insurance & corporate doctor.
Open communication. Transparency across teams, honest feedback, and support for initiatives are part of our everyday culture.
Support for sports events. We cover entry fees and encourage the team to compete and participate together.
Modern equipment. We provide new hardware and everything you need for productive work.
Legal & finance support. Experienced lawyers and financial specialists are always there to help — from documents to personal consultations.

Find more about us on social media platforms: Instagram, LinkedIn.