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Sr Director, Revenue Marketing

📅 Jul 21
B2B MarketingGo-to-market StrategyField MarketingDemand Generation

📜 Description

  • Own Andela's global GTM marketing strategy, translating the company's commercial goals into a coherent, integrated marketing plan.
  • Set strategic direction for regional marketing across North America, Europe, and MEA, establishing frameworks and priorities.
  • Drive alignment between marketing strategy and sales priorities, ensuring investment is focused on the right accounts and segments.
  • Establish a global view of pipeline contribution from marketing, identifying gaps and reallocating resources as needed.
  • Own the go-to-market marketing strategy for Andela's products and solutions, ensuring clear positioning and readiness to scale.

🛠️ Requirements

  • 10+ years of B2B marketing experience, with a strong track record in go-to-market, field marketing, demand generation, or related functions, ideally within a high-growth technology company.
  • 7+ years in people management roles, with demonstrated success leading and developing teams.
  • Proven experience owning a GTM marketing strategy across multiple regions or markets simultaneously, with direct accountability for pipeline and revenue contribution.
  • Demonstrated experience managing or closely partnering with partner or channel marketing functions, with an understanding of how to build and scale co-marketing programs.
  • Track record of building strong, productive relationships with sales leadership and other go-to-market stakeholders, including experience working in a matrix organization where influence matters as much as authority.
  • Experience working with Revenue Operations and Sales Enablement to connect marketing activity to measurable revenue outcomes.
  • Prior experience operating as part of a global, remote-first organization, working effectively across time zones and geographies.
  • Strategic thinker with strong commercial instincts. Able to connect marketing investment to revenue outcomes and make prioritization decisions that reflect a clear understanding of the business.
  • Proven people leader who brings out the best in their team.
  • Highly collaborative and able to operate effectively across functions.
Endava

Head of Marketing - North America

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🕒 23 days ago

The Head of Marketing - North America will lead the regional marketing strategy, driving brand awareness, pipeline generation, and customer engagement while managing a high-performing marketing team.

B2B MarketingField MarketingDemand GenerationIntegrated Marketing
Anthropic

Head of GTM Programs

Anthropic👥 10,000+ employees🏢 Research Services🤝 B2B
🕒 10 days ago

The Head of GTM Programs will establish and lead the go-to-market programs function, creating essential content and playbooks while ensuring cross-functional alignment across sales, marketing, partnerships, and customer success.

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