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Senior Marketing Data & Analytics Lead

πŸ•’ 4 days ago
Marketing AnalyticsBusiness IntelligencePerformance AnalyticsSQL

πŸ“œ Description

  • Lead end-to-end analytics projects, from framing business questions to analysis and recommendations.
  • Build and improve reporting, dashboards, and analytical models for marketing performance visibility.
  • Analyze channel, campaign, audience, lifecycle, web, and funnel performance to identify opportunities.
  • Partner with various teams to improve data quality and decision processes.
  • Mentor peers and contribute to a culture of analytical rigor and continuous improvement.

πŸ› οΈ Requirements

  • 8+ years of experience in marketing analytics, business intelligence, or related discipline.
  • Strong SQL skills and experience with data warehouses and BI/dashboarding tools.
  • Experience with marketing measurement, funnel analysis, attribution, and forecasting.
  • Ability to combine data from marketing automation, CRM, web, and revenue systems.
  • Demonstrated experience presenting insights to senior stakeholders.
  • Experience in B2B SaaS or multi-channel growth environments preferred.
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