Senior Director, Global B2B Marketing
Lyft👥 10,000+ employees🏢 Transportation
Lead the global B2B marketing strategy and operations for Lyft, overseeing a matrixed team to execute and measure marketing efforts across diverse brands and markets.
Director, Marketing Operations
🕒 8 days ago
Marketing OperationsMarketing TechnologyRevenue OperationsFunnel Management
📜 Description
- Lead and develop a high-performing Marketing Operations team across various functions.
- Own the operating model and roadmap for marketing operations with a focus on governance and improvement.
- Design and optimize end-to-end funnel processes including lead management and Sales handoff.
- Set strategy for the marketing technology ecosystem, ensuring data quality and effective integrations.
- Partner with cross-functional teams to align priorities and business outcomes.
- Use automation and AI to enhance operational efficiency and decision quality.
🛠️ Requirements
- 10+ years of experience in Marketing Operations, Marketing Technology, or Revenue Operations.
- Proven experience owning marketing automation and CRM ecosystems.
- Experience leading funnel management and campaign operations.
- Demonstrated ability to manage complex, multi-quarter programs and vendor relationships.
- Working knowledge of platforms such as Salesforce and Marketo.
- Experience in a high-growth B2B SaaS environment preferred.
Full job description
As a pivotal leader on Zendesk’s Marketing Strategy & Operations team, the Director of Marketing Operations will build and scale the systems and processes that enable Marketing to execute with speed and quality.
Description
- Lead and develop a high-performing Marketing Operations team across various functions.
- Own the operating model and roadmap for marketing operations with a focus on governance and improvement.
- Design and optimize end-to-end funnel processes including lead management and Sales handoff.
- Set strategy for the marketing technology ecosystem, ensuring data quality and effective integrations.
- Partner with cross-functional teams to align priorities and business outcomes.
- Use automation and AI to enhance operational efficiency and decision quality.
Requirements
- 10+ years of experience in Marketing Operations, Marketing Technology, or Revenue Operations.
- Proven experience owning marketing automation and CRM ecosystems.
- Experience leading funnel management and campaign operations.
- Demonstrated ability to manage complex, multi-quarter programs and vendor relationships.
- Working knowledge of platforms such as Salesforce and Marketo.
- Experience in a high-growth B2B SaaS environment preferred.
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