Senior Director, Global B2B Marketing
Lyft👥 10,000+ employees🏢 Transportation
Lead the global B2B marketing strategy and operations for Lyft, overseeing a matrixed team to execute and measure marketing efforts across diverse brands and markets.
Director, Marketing Data & Analytics
🕒 8 days ago
Marketing AnalyticsBusiness IntelligencePerformance AnalyticsAttribution
📜 Description
- Lead and develop a high-performing Marketing Analytics team focused on measurement, insights, performance management, and decision support.
- Define and evolve the marketing measurement strategy, including standardized KPI definitions and reporting governance.
- Build trusted, scalable analytics products and self-service dashboards for timely visibility into performance.
- Advance attribution and incrementality approaches, connecting campaign activity to revenue and investment decisions.
- Translate complex analytical findings into concise narratives for executives and non-technical stakeholders.
🛠️ Requirements
- 10+ years of experience in marketing analytics, business intelligence, or a related discipline, including experience leading teams.
- Proven experience with marketing measurement, attribution, forecasting, and ROI analysis.
- Strong SQL and data-modeling fluency, with experience in data warehouse and BI/dashboarding environments.
- Experience integrating marketing, web, advertising, CRM, and revenue data into trusted reporting frameworks.
- Demonstrated ability to influence senior stakeholders and drive action from analytical insights.
- Experience in a high-growth B2B SaaS or similarly complex global marketing environment preferred.
Full job description
As a pivotal leader on Zendesk’s Marketing Strategy & Operations team, the Director of Marketing Analytics will turn marketing data into better decisions, stronger investment choices, and measurable business outcomes.
Description
- Lead and develop a high-performing Marketing Analytics team focused on measurement, insights, performance management, and decision support.
- Define and evolve the marketing measurement strategy, including standardized KPI definitions and reporting governance.
- Build trusted, scalable analytics products and self-service dashboards for timely visibility into performance.
- Advance attribution and incrementality approaches, connecting campaign activity to revenue and investment decisions.
- Translate complex analytical findings into concise narratives for executives and non-technical stakeholders.
Requirements
- 10+ years of experience in marketing analytics, business intelligence, or a related discipline, including experience leading teams.
- Proven experience with marketing measurement, attribution, forecasting, and ROI analysis.
- Strong SQL and data-modeling fluency, with experience in data warehouse and BI/dashboarding environments.
- Experience integrating marketing, web, advertising, CRM, and revenue data into trusted reporting frameworks.
- Demonstrated ability to influence senior stakeholders and drive action from analytical insights.
- Experience in a high-growth B2B SaaS or similarly complex global marketing environment preferred.
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