Audience & Connections Strategist

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.   Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.   This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

You Will Be

Research Execution: Pulling data and synthesizing research across Consumer, Company, Category, and Culture (4 Cs) to surface opportunities and barriers for client brands.

Deck & Presentation Support: Drafting preliminary strategic recommendations, competitive audits, and client presentation slides under guidance from senior strategists.

Audience & Journey Mapping: Assisting in building consumer journey maps, identifying key digital touchpoints, high-intent moments, and channel-specific communication tasks.

Trend & Market Monitoring: Tracking emerging digital, cultural, and industry trends to fuel creative brainstorms and keep the agency team informed.

Internal Collaboration: Partnering with creative, media, and data & analytics teams on day-to-day deliverables to ensure concepts align with strategic objectives.

New Business Support: Supporting pitch teams by conducting background research, organizing market data, and contributing ideas in pitch brainstorms.

You Must Have

3–5 years of experience, ideally within a digital agency, marketing research firm

A natural urge to dig past surface-level numbers to uncover the human behaviors underneath

A baseline understanding of core digital marketing channels (e.g., paid social, search, CTV, content, UX)

Familiarity with audience research platforms (e.g., MRI/Simmons, Kantar, GWI, Resonate, MediaRadar, Pathmatics), Social

Listening platforms, and an interest in using AI tools to accelerate research synthesis

Proficiency in Google Slides, with experience building and formatting polished, professional presentations and decks

Clear, organized written and verbal communication, with strong presentation skills and attention to detail when developing and delivering decks, documents, and other client-facing materials

Bachelor’s degree in Advertising, Marketing, Communications, or a related field

What We Offer