🕒 2 days ago
As Campaign Manager for Memberships and Coaching, you'll leverage performance data to execute go-to-market campaigns, collaborating with product managers to launch impactful marketing strategies.
Sr. Project Marketing Manager and Social media Head
📅 Sep 23
Performance MarketingSocial Media MarketingDigital MarketingGoogle Ads
📜 Description
- Develop and execute multichannel strategies to grow high-quality leads.
- Optimize landing pages and marketing funnels to improve conversion.
- Identify successful campaigns and channels, then scale them.
- Oversee paid media across Google Ads, Bing Ads, and influencer partnerships.
- Lead, mentor, and hold an international marketing team accountable through regular meetings and coaching.
- Analyze marketing performance, coordinate conversion tests, and work with tech and product teams on user experience and tracking.
🛠️ Requirements
- 7+ years of experience.
- Expertise in performance marketing, social media marketing, and digital marketing.
- Strong Google Ads knowledge, including value-based bidding.
- Able to lead, delegate, mentor, and stay closely involved in team execution.
- Strong spreadsheet skills and data-driven decision-making.
Full job description
This role is for one of Weekday’s clients
Min Experience: 7+ years
Location: United States, South Africa, Jordan, Lebanon, Tennessee, United States, Romania, Poland, Malta, Portugal
JobType: full-time
As the Sr. Project Marketing Manager and Social Media Head, you will play a crucial role in driving revenue growth and optimizing our Front End and Back End marketing efforts. You will be responsible for leading and managing a global paid/influencer/content marketing team, overseeing lead generation, and conversion. Your expertise in digital marketing, team leadership, and data-driven decision-making will be instrumental in scaling our business.
Are you a "creative" person? Then this is probably not the right job for you. We want someone who is a spreadsheet master and who even understands the complex GOOGLE ADS interface like the back of his hand. Don't know what value based bidding is? Please don't apply.
And yet, you can't be a loner or insist on doing everything yourself. You need to be able to delegate, mentor, hold people accountable to high standards. "Dig deep" into the details when required. If you "delegate and forget it", then don't apply. You need to be regularly, deeply involved with all your people, working together and achieving results.
Requirements
What You Will Do:
I. Revenue Growth & Marketing Strategy
Develop and execute multi-channel marketing strategies that drive high quality lead growth.
Optimize and scale landing pages to maximize lead conversion.
Identify high-performing marketing campaigns and channels and scale them effectively.
Oversee all paid media traffic channels, including Google Ads, Bing Ads, and influencer partnerships.
Leverage satisfied customers to drive referral-based growth.
Blow up the internet with good links, great content, etc, all getting us to rank higher.
Oversee structured snippets implementation.
III. Team Leadership & Execution
Lead and manage an international marketing team.
Conduct regular one-on-one and team meetings to review performance, challenges, and opportunities.
Provide mentorship, training, and coaching to ensure high team performance.
Work closely with tech and product teams to optimize user experience and tracking.
IV. Data-Driven Decision Making
Track and analyze key marketing metrics to optimize ROI.
Conduct funnel analysis to identify areas for improvement.
Coordinate with CRO to identify new tests to improve offers, pricing, and promotions.
Must-have skills
Performance Marketing, Social Media Marketing, Digital Marketing
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