๐ง๐ต๐ถ๐ ๐ฟ๐ผ๐น๐ฒ ๐ถ๐ ๐ณ๐ผ๐ฟ ๐ผ๐ป๐ฒ ๐ผ๐ณ ๐๐ต๐ฒ ๐ช๐ฒ๐ฒ๐ธ๐ฑ๐ฎ๐'๐ ๐ฐ๐น๐ถ๐ฒ๐ป๐๐
๐ฆ๐ฎ๐น๐ฎ๐ฟ๐ ๐ฟ๐ฎ๐ป๐ด๐ฒ: ๐ฅ๐ 1๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ - ๐ฅ๐ 6๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ (๐ถ๐ฒ ๐๐ก๐ฅ 1-6 ๐๐ฃ๐)
Experience: 2+ yrs
Location: Remote
As a Media Coach, you will serve as the catalyst behind our clientsโ digital growth, translating complex data into actionable strategies and guiding them to maximize ROI across all paid media channels. Your role will entail designing and executing paid customer acquisition campaigns, with a strong focus on Meta Ads, while also mentoring teams on industry best practices and emerging trends in digital marketing. You will collaborate with cross-functional stakeholders to align media objectives with broader business goals, ensuring that every campaign contributes to measurable customer acquisition targets. Finally, you will continuously refine and optimize media spend through rigorous analysis, testing, and agile adaptation to changing market dynamics.
Requirements
๐๐ฒ๐ ๐ฅ๐ฒ๐๐ฝ๐ผ๐ป๐๐ถ๐ฏ๐ถ๐น๐ถ๐๐ถ๐ฒ๐
โข Develop and execute end-to-end paid acquisition strategies across Meta platforms
โข Analyze campaign performance data and deliver actionable insights to stakeholders
โข Optimize ad creative, copy, audience targeting, and bidding strategies for maximum ROI
โข Manage budgets, forecast spend, and maintain financial discipline across campaigns
โข Conduct regular performance reviews and present findings to senior leadership
โข Mentor clients and internal teams on digital marketing best practices
โข Stay abreast of industry trends, platform updates, and emerging technologies
โข Guide the development of landing pages and conversion funnels to improve CAC metrics
โข Collaborate with sales and product teams to align media tactics with product launches
โข Ensure compliance with platform policies and data privacy regulations
๐ช๐ต๐ฎ๐ ๐ ๐ฎ๐ธ๐ฒ๐ ๐ฌ๐ผ๐ ๐ฎ ๐๐ฟ๐ฒ๐ฎ๐ ๐๐ถ๐
โข 2+ years of hands-on experience in digital marketing with a focus on paid acquisition
โข Proven success managing large-scale Meta Ads campaigns and achieving KPI targets
โข Strong analytical skills with proficiency in tools such as Meta Business Suite, Google Analytics, and data visualization platforms
โข Excellent communication skills, adept at translating technical data into clear, actionable recommendations
โข Ability to thrive in a remote, fast-paced environment while maintaining accountability and collaboration
โข Demonstrated ability to mentor and empower clients or team members to improve performance independently
โข Deep understanding of funnel optimization, attribution modeling, and customer lifecycle marketing
โข Proficiency in testing methodologies, including A/B and multivariate testing across digital channels
โข Comfortable presenting complex insights to both technical and non-technical audiences
โข Adaptability to evolving platforms, algorithms, and industry best practices.
Support paid search and social campaigns by analyzing performance, building campaigns, researching audiences and competitors, and turning data into clear client presentations and actionable recommendations.
Manage and optimize Google Ads campaigns across multiple client accounts, using performance data to improve lead generation, cost efficiency, and KPI results in collaboration with senior account leaders.
Manage and optimize Google Ads and Local Services Ads accounts for U.S. local service businesses, using performance insights to guide client recommendations, strengthen results, and improve workflows.
Supports paid media strategy and campaign execution for law firm clients, optimizing Meta and Google ads, monitoring performance, and helping translate campaign data into clear reports and recommendations.
Plan, launch, and optimize paid digital campaigns across channels, using performance data and testing to improve acquisition, conversions, and ROI in collaboration with marketing, content, and design teams.
